20022 Washington, DC
Location
Indianapolis, IN
Size
5,001-10,000 employees
Revenue
$100 to $500 million (USD)
Industry
IT Services and IT Consulting
Founded
1998
Global IT Consulting and Workforce Solutions Leader
BCforward stands as a premier global IT consulting and workforce fulfillment firm, empowering businesses and government organizations to achieve strategic goals since 1998. As a certified Minority Business Enterprise (MBE) headquartered in Indianapolis, Indiana, BCforward has grown into one of the region's largest consulting firms, employing over 5,000 professionals across multiple continents with operations spanning Minneapolis, Cincinnati, Carmel, and Hyderabad, India.
Strategic Technology Expertise
With over 25 years of industry leadership, BCforward specializes in delivering comprehensive IT services and consulting solutions that connect talented professionals with leading organizations. The company's dual-headquarters structure enables round-the-clock service delivery and global talent acquisition capabilities, supporting clients across diverse industries in both public and private sectors with annual revenue ranging from $100 to $500 million.
Career Growth and Professional Development
- Leadership opportunities across complex programs and multi-workstream initiatives
- Mentorship and guidance programs fostering professional advancement
- Exposure to cutting-edge technologies including AI and automation
- Client-facing roles building trusted partnerships at all organizational levels
- Cross-functional team leadership with clarity and accountability
- Agile methodology expertise with scaling frameworks like SAFe
Community Focused Culture
BCforward's mission emphasizes corporate citizenship and community involvement, believing that continued success includes giving back to the communities where employees work and live. The company fosters collaboration, continuous improvement, and team empowerment while maintaining a data-driven approach to decision-making. Professionals join BCforward's extensive talent community to leverage their expertise while advancing their career trajectories in a stable, growth-oriented environment that values both technical excellence and strategic business alignment.
Mission
BCforward has become part of the communities in which we operate. We are a trusted business partner, employer and charitable contributor. We firmly believe that our continued success includes being a good corporate citizen through giving back to the communities where our employees work and live.
Frequently Asked Questions
BCforward employs over 5,000 professionals worldwide across its global operations, making it one of the largest consulting firms in the region.
Offices
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11
Jobs for BCforward in United States
- 46262 Indianapolis, IN
- 37247 Nashville, TN
- 78716 Austin, TX
- 78716 Austin, Texas Metropolitan Area
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- 80031 Westminster, CO
- 94199 San Francisco, CA
- 85003 Phoenix, AZ
- 94566 Pleasanton, CA
BCforward
A BCforward Company
Marketing Account Manager
20022 Washington, DC ·
Website:www.bcforward.com
Size:5,001-10,000 employees
Description
Position Title: Marketing Manager
Location: Washington, DC (Hybrid)
Duration: 12 months of Contract with possibility of extension
About the Role
Client's Public Sector Marketing team is seeking a Federal Account-Based Marketing (ABM) Manager to lead campaigns, content, media, and personalization initiatives for U.S. Federal Government agencies. This role will develop and execute integrated marketing programs that engage key decision-makers, align to mission priorities, and create measurable impact on pipeline and revenue.
The Federal ABM Manager will serve as the bridge between sales and marketing - shaping demand generation strategies that resonate with IT decision makers, procurement leaders, and federal executives, while ensuring HP's solutions are positioned as mission-critical for secure, future-ready government technology.
Key Responsibilities
- Campaign Strategy & Execution
o Develop and execute account-based campaigns targeting priority federal agencies, in close alignment with sales.
o Lead integrated marketing programs across channels (email, events, paid media, .com, content syndication).
o Drive personalization at scale through tools like Folloze, LinkedIn ABM, and tailored HP.com experiences.
- Content & Messaging
o Partner with content strategists to create assets that speak to federal missions, compliance, and IT modernization priorities.
o Ensure campaign messaging aligns with federal procurement cycles and agency-specific initiatives.
o Support sales enablement with tailored playbooks, case studies, and customer-facing materials.
Media & Personalization
o Manage paid and earned media strategies (GovExec, LinkedIn, programmatic) for federal campaigns.
o Design and execute 1: 1 and 1:few personalization strategies for top agencies.
o Optimize digital journeys and nurture paths to maximize engagement and conversions.
- Analytics & Reporting
o Partner with Marketing Operations to track KPIs (pipeline influence, MQLs, CTR, engagement scores).
o Use intent data (Bombora, 6sense, etc.) to prioritize accounts and tailor messaging.
o Deliver insights back to sales to continuously improve campaign effectiveness.
- Cross-Functional Collaboration
o Work closely with Federal Sales, Field Marketing, Content, Digital Media, and Operations to ensure programs are aligned and measurable.
o Engage external agencies and central HP teams for campaign execution and creative support.
o Represent marketing priorities in federal cross-functional GTM initiatives.
Qualifications
- Education & Experience
o Bachelor's degree in Marketing, Business, Communications, or related field.
o Certifications or strong experience working with Data. Must be aware of ETL processes with some database knowledge.
o 5+ years of B2B marketing experience; federal or public sector marketing experience strongly preferred.
o Demonstrated success in ABM strategy and execution (1:1, 1:few, and scalable ABM).
Skills
o Strong understanding of federal government buying cycles, contracting vehicles, and mission-driven IT priorities.
o Expertise in ABM and digital tools (Folloze, LinkedIn Campaign Manager, Salesforce, Marketo, Demandbase or similar).
o Strong project management skills; ability to manage multiple stakeholders and deadlines.
o Excellent communication and storytelling skills, tailored to executive audiences.
o Analytical mindset with ability to translate data into actionable strategies.
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