How many employees work at Gentiva?

Gentiva employs over 10,000 dedicated healthcare professionals including nurses, clinicians, aides, and support staff across its national network.

What types of care does Gentiva provide?

Gentiva provides hospice care, palliative care, home health services, and advanced illness management through brands including Gentiva Hospice, Empatia Palliative Care, Heartland Home Health, and others.

What benefits do Gentiva employees receive?

Full-time employees receive medical, dental, and vision insurance, 401(k) with company match, paid time off, mileage reimbursement or fleet vehicles, wellness programs, tuition assistance, free CEUs, and company-paid life insurance.

What are Gentiva's core values?

Gentiva's values are Compassion, Respect, Integrity, Teamwork, and Excellence—guiding how the organization delivers care and supports its team members every day.

Does Gentiva offer professional development?

Yes, Gentiva provides ongoing professional training, free continuing education units (CEUs), education support, tuition assistance, and career advancement opportunities across its national network.

Where is Gentiva headquartered?

Gentiva is headquartered in Atlanta, Georgia, with providers delivering care across the United States and offices in multiple states including Georgia, North Carolina, Texas, Tennessee, and more.

Gentiva: Hospice and Home Health Care Leader

Compassionate Care Close To Home

Gentiva stands as one of America's leading providers of hospice, palliative, and home health services, delivering compassionate care across 38 states through more than 550 locations. Founded in 2010 and headquartered in Atlanta, Georgia, this healthcare organization employs over 10,000 dedicated professionals who make a meaningful difference in patients' lives every day-helping them live with comfort, dignity, and respect in the familiar surroundings of home.

Comprehensive Healthcare Network

As a close-knit family of industry-leading providers, Gentiva's network includes Gentiva Hospice, Hospice Plus, New Century Hospice, Regency SouthernCare, SouthernCare Hospice Services, Empatia Palliative Care, and Heartland Home Health. The organization serves patients recovering from illness, injury, or surgery while guiding families through the physical, emotional, and spiritual effects of serious illness or terminal diagnosis. This comprehensive approach ensures patients receive holistic care tailored to their unique needs.

Values Driven Culture

Gentiva's core values of Compassion, Respect, Integrity, Teamwork, and Excellence guide every interaction and decision. Healthcare professionals join gifted colleagues in an environment where inspiring achievements are recognized and kindness is celebrated. The organization believes that better care for associates, caregivers, and clinicians directly translates to better care for patients and families.

Career Excellence and Professional Growth

Lower nurse-to-patient ratios ensuring quality care and manageable workloads
Ongoing professional training and development opportunities
Free continuing education units (CEUs) for clinical staff
Career advancement opportunities across the national network
Comprehensive benefits packages for eligible employees
Collaborative work environment celebrating compassion and excellence

Making a Lasting Impact

For healthcare professionals seeking meaningful careers with growth opportunities, Gentiva offers the chance to work alongside dedicated teams while maintaining the highest standards of professional and personal ethics. The organization's commitment to never settling for good enough ensures that team members deliver the best possible outcomes through the highest quality service, making Gentiva the first choice for patients, families, and healthcare providers nationwide.

Mission

To provide exceptional care with empathy for our patients and their families so they may live with comfort, dignity and respect.

Our vision is our aspiration and describes who we want to be as a company:

To be the first choice of patients, families, healthcare providers and associates for home care services.

And our values are our deeply held beliefs of the ways we commit to working, who we say we are, and how we work toward a common goal.

Frequently Asked Questions

Gentiva operates more than 550 locations across 38 states, making it one of America's largest hospice, palliative, and home health providers serving patients nationwide.

Offices

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85+

Jobs for Gentiva in United States

Gentiva
$100K/yr
30339 Atlanta, GA
9 days ago
Gentiva
$100K/yr
28245 Charlotte, NC
9 days ago
Gentiva
$100K/yr
27601 Raleigh, NC
9 days ago

Gentiva

A Gentiva Company

CRM Operations Manager

30339 Atlanta, GA · 9 days ago

$100K/yr

Website:www.gentivahs.com

Size:10,001+ employees

Overview

The Manager CRM Operations will lead the day-to-day management, optimization, and innovation of the organization's CRM systems and tools.

This role ensures seamless integration of CRM with other business applications, provides actionable reporting and analytics, and supports training and adoption across sales teams.

This role will partner closely with Sales Support and Business Development leadership to enable field productivity, streamline workflows, and align CRM functionality with enterprise sales strategies.

Manage the daily operations, configuration, and administration of CRM platforms.
Serve as the secondary liaison between AVP Sales Support/CRM Operations, Sales Support, IT, and field sales for CRM requirements, upgrades, and issue resolution.
Demonstrates the ability to develop and maintain tailored Salesforce solutions using Apex, Visualforce, Lightning components, JavaScript, SQL, SOAP and REST Web Services to effectively implement Gentiva's business development needs
Assist with CRM integration with market intelligence systems, analytics platforms, and other business tools.
Assist with the development and maintenance of reporting and dashboards to support sales leadership in business planning and performance tracking.
Provide training and support for sales associates and leaders to maximize CRM adoption and efficiency.
Identify opportunities to enhance CRM usability, streamline processes, and increase data accuracy.
Ensure compliance with healthcare and data privacy regulations in CRM use.
Support national initiatives (e.g., customer appreciation events, orientation programs) by providing CRM-enabled reporting and insights.
Engage with CRM support staff and vendors to ensure system stability, timely updates, and user satisfaction.
Integrate Salesforce with external systems by leveraging APIs and other integration tools

About You

Education/Experience

Bachelor's degree required (Information Systems, Business, or related field preferred).
Minimum 5 years' experience in CRM administration, sales operations, or related leadership role.

Knowledge/Skills

Experience developing in Apex, Visualforce, Lightning components, JavaScript, SQL, SOAP and REST Web Services.
Proficient in Salesforce Sales Cloud
Expertise in reporting, analytics, and data-driven insights for sales leadership.
Excellent problem-solving and process improvement skills.
Strong interpersonal, facilitation, and training abilities.
Ability to manage multiple priorities under deadlines.
Approximate travel: 10-15%.

Training/Equipment

Advanced knowledge of CRM platforms, data integration tools, and Microsoft Office Suite.

We Offer

ANNUAL SALARY RANGE: $100,000 TO $115,000 with Annual Bonus Potential

THIS IS A REMOTE ROLE WITH 10 - 15% EXPECTED TRAVEL TO ATLANTA

Benefits For All Associates (Full Time, Part Time, and Per Diem)

Competitive Pay
401(k) with Company Match
Career Advancement Opportunities
National & Local Recognition Programs
Teammate Assistance Fund

Additional Full Time Benefits

Medical, Dental, Vision Insurance
Mileage Reimbursement or Fleet Vehicle Program
Generous Paid Time Off + 7 Paid Holidays
Wellness Programs (Telemedicine, Diabetes Management, Joint & Spine Concierge Care)
Education Support & Tuition Assistance (ASN to BSN, BSN to MSN)
Free Continuing Education Units (CEUs)
Company-paid Life & Long-Term Disability Insurance
Voluntary Benefits (Pet, Critical Illness, Accident, LTC)

Legalese

This is a safety-sensitive position
Employee must meet minimum requirements to be eligible for benefits
Where applicable, employee must meet stage specific requirements
We are proud to be an EEO employer
We maintain a drug-free workplace

Location: Gentiva Our Company:

At Gentiva, it is our privilege to offer compassionate care in the comfort of wherever our patients call home. We are a national leader in hospice care, palliative care, home health care, and advanced illness management, with nearly 600 locations and thousands of dedicated clinicians across 38 states.

Our place is by the side of those who need us - from helping people recover from illness, injury, or surgery in the comfort of their homes to guiding patients and their families through the physical, emotional, and spiritual effects of a serious illness or terminal diagnosis.

Our nationwide reach is powered by a family of trusted brands that include:

Hospice care: Gentiva Hospice, Emerald Coast Hospice Care, Heartland Hospice, Hospice Plus, New Century Hospice, Regency SouthernCare, SouthernCare Hospice Services, SouthernCare New Beacon
Palliative care: Empatia Palliative Care, Emerald Coast Palliative Care
Home health care: Heartland Home Health
Advanced illness management: Illumia Health

With corporate headquarters in Atlanta, Georgia, and providers delivering care across the U.S., we are proud to offer rewarding careers in a collaborative environment where inspiring achievements are recognized - and kindness is celebrated.