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Charting 20 years of brand value: Kantar BrandZ 2025 ranking reveals the world's most valuable brands

Since 2006 over $9.3 trillion has been added to the Global Top 100, now valued at $10.7 trillion LONDON, May 15, 2025 /PRNewswire/ -- Kantar, the world's leading marketing data and analytics company, launches its 20th edition of BrandZ Most Valuable Global Brands, the world's most authoritative brand ranking, based on consumer perceptions and financial performance. US brands now comprise 82% of the total value of the Global Top 100, up from 63% in 2006, but a rise among Chinese brands and...

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DIAL® HEALTHY HYDRATION BODY WASH RECOGNIZED AS 2025 PRODUCT OF THE YEAR USA AWARD WINNER

40,000 American Shoppers Voted Dial(R) Healthy Hydration as Most Innovative Product in the Body Wash category of 2025 STAMFORD, Conn., Feb. 10, 2025 /PRNewswire/ -- For the fourth consecutive year, Dial(R) soap has been recognized as a winner of the prestigious 2025 Product of the Year USA Awards. Determined through a national study of 40,000 American shoppers in partnership with Kantar, a global leader in consumer research, Product of the Year is the largest consumer-voted awards program...

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Fear or FOMO? Kantar reveals how marketers can unleash GenAI's potential

SINGAPORE, Feb. 4, 2025 /PRNewswire/ -- Kantar, the world's leading marketing data and analytics company, reveals that the majority of marketers feel unprepared for GenAI implementation and integration, leaving significant untapped opportunity on the table. A lack of role-specific training and high costs are among the hurdles standing in the way of wider GenAI adoption in the industry. The findings come from GenAI for marketing: Fear or FOMO, an in-depth qualitative study based on interviews...

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Kantar US Media Reactions 2025: The New York Times, Amazon Lead US Consumer Ad Preferences as AI Transforms Marketing

The New York Times, Amazon, Apple TV, Netflix and X rank as the top US media brands for consumer advertising receptivity in 2025, according to Kantar's latest Media Reactions study of 21,000+ consumers, highlighting streaming platforms' dominance in effective advertising environment NEW YORK, Sept. 23, 2025 /PRNewswire/ -- Today, Kantar, the world's leading marketing data and analytics company, launched its sixth edition of Media Reactions 2025, a global study of the media landscape based on...

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Kantar appoints Jeff Greenspoon as CEO, Americas

NEW YORK, June 11, 2025 /CNW/ -- Kantar, the world's leading marketing data and analytics company, has appointed Jeff Greenspoon as CEO for the Americas. Jeff will partner closely with clients and Kantar's industry strategists, consultants and analytics experts in the Americas to help the world's top brands build the creative, media and brand strategies that shape their future. Reporting to Chris Jansen, Kantar's Chief Executive, Jeff will also be a member of the Group Executive Team when he...

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