--- title: Marketing Manager, Lifecycle at Abacum in New York, NY description: Abacum is hiring for the Marketing Manager, Lifecycle role in New York, NY. Pays $115K–$130K per year. See the full description and apply. type: job url: https://www.foundrole.com/jobs/marketing-manager-lifecycle-at-abacum-01a0f43b-f86f-7d10-91eb-179681caf03f date: 2026-11-15T01:26:44Z og_description: Join Abacum as Marketing Manager, Lifecycle in New York, NY. Pays $115K–$130K per year. Full-time, hybrid role. og_image: https://www.foundrole.com/og/wndpp8.png breadcrumbs: - label: Home url: https://www.foundrole.com/ - label: Search url: https://www.foundrole.com/jobs --- | | | |---|---| | **Company** | Abacum | | **Location** | New York, NY (Hybrid) | | **Salary** | $115K/yr - $130K/yr | | **Type** | Full Time | | **Posted** | Oct 08, 2026 | ## Is this job real? **Ghost job check:** A- · Low risk. Probably a real opening. ## Visa sponsorship - **H-1B:** Abacum sponsors H-1B visas. It filed 2 H-1B petitions (FY2026 Q1 – FY2026 Q4). - **E-Verify:** No E-Verify enrollment on record for Abacum. ## Pay for similar jobs Most similar jobs pay $142,000 – $210,000 a year (median $170,000). ## Description **About Abacum** Abacum is the leading **Business Planning solution for finance teams to drive performance**. By automating reporting, enabling collaboration, and simplifying planning and forecasting, we help finance teams shift from number crunching to driving strategic decisions. Founded in 2020 by two former CFOs, we’ve grown into a global team of **100+ people** across **30+ nationalities**. Headquartered in **New York**, we have offices in Toronto and Barcelona. We’re trusted by industry leaders such as **Dish Networks, Strava, BetterUp, Kajabi, JG Wentworth, Abridge, Cortex**, and hundreds more. We have raised over $100m, closing in June 2025 our **$60M Series B, led by Scale Venture Partners**, with the strong participation of **Cathay Innovation, Y Combinator**, Atomico, Creandum, and angel operators from Adyen, Zapier, and Twitch. Our mission is ambitious and we can’t do it alone - **join Abacum as we build the future of Business Planning!** **About the role** You own lifecycle marketing at Abacum: the path a lead takes from first interest through high intent to conversion, and the programs that carry them along it. You will design the nurture tracks, the segmentation and the scoring that decide what a lead sees next, and you will own the numbers that say whether any of it worked. This is a build role. You are the first person here dedicated to this surface, so the programs, the measurement and the handoff to sales are yours to design rather than inherit. That means real latitude over what gets built first, and real accountability for the result. **What you will do** - Own the lifecycle programs that carry a lead from first interest through to a sales conversation. - Design nurture tracks that match where someone is in their evaluation - Define what makes a lead ready for sales and where it routes once it is. - Connect account-level engagement signals to the follow-up programs that act on them. - Run the marketing automation stack day to day, including flows, lists, data hygiene and deliverability. - Report on conversion between lifecycle stages so the team can see which programs are producing pipeline. - Test offers, timing and audience cuts continuously so the program mix keeps improving. **What you bring** - **Lifecycle marketing expert with hands on experience:** You have run lifecycle marketing at a seed to Series B B2B company where you were both the strategy and the execution. - **Or marketing ops that grew into it:** You came from marketing with analytical acumen, so you understand the data model underneath the programs and not only the campaign layer. - **Hands on the tools:** You have experience building Hubspot flows yourself rather than briefing someone else to build them. - **Not specialized away from execution:** You want the whole lifecycle surface rather than one slice of it divided between an email team, an ops team and an agency. - **Conversion as the measure:** You judge your own work on stage-to-stage conversion and contribution to pipeline. - **Clear about the handoff:** You have worked closely enough with sales to know that a lead marketing calls ready and a lead a rep calls ready are not always the same thing. - **Based in New York:** You are in NYC and want to work hybrid alongside the rest of the marketing team. **Bonus points** - You have marketed to finance teams or another technical buyer where credibility matters more than volume. - You can write SQL or work directly in a data warehouse to answer your own questions about funnel performance. **Benefits** - Competitive compensation including equity package - Competitive vacation policy - Medical Insurance - L&D budget - Access to Meditopia (wellbeing platform) - Language courses (English / Spanish) **Our Values** ***Customer Obsession:*** We share the understanding that Abacum's sole purpose is to create value for customers and relentlessly deploy all creativity and energy to that end. ***Audacious Ambition:*** We dream big and embrace discomfort. We assume risks, make on-time mistakes and learn how to methodically accomplish our goals. ***Good People:*** We are self-reflective and praise diversity of thought. We don't justify the end with the means and know where to draw the line. We have fun every day. ***Tough Love:*** We truly care for everyone in the team and embrace honest feedback and radical candor as ways to genuinely help each other. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. ## Skills - Lifecycle Marketing - Business-to-Business (B2b) Sales - Automation - Email Deliverability - SQL - HubSpot - Marketing Operations - Data Modeling - Data Quality - Communication - Highways - Sales - Data Warehousing ## Benefits - Professional Development - Health Insurance - Employee Stock Options (ESOs) ## Related - [Marketing & Growth jobs](https://www.foundrole.com/careers/marketing-and-growth?utm_source=ai_markdown)- [Marketing Programs & Operations jobs](https://www.foundrole.com/careers/marketing-and-growth/marketing-programs-and-operations?utm_source=ai_markdown)- [Marketing Manager jobs](https://www.foundrole.com/careers/marketing-and-growth/marketing-programs-and-operations/marketing-manager?utm_source=ai_markdown)- [Browse all companies](https://www.foundrole.com/companies?utm_source=ai_markdown) ## Explore this job market - [New York](https://www.foundrole.com/locations/us/new-york?utm_source=ai_markdown) — 150102 jobs - [Software Products](https://www.foundrole.com/sectors/technology/software-products?utm_source=ai_markdown) — 118920 jobs - [New York, NY](https://www.foundrole.com/locations/us/new-york/new-york?utm_source=ai_markdown) — 66066 jobs ## Related pages - [New York](https://www.foundrole.com/locations/us/new-york?utm_source=ai_markdown) — 150102 jobs - [Software Products](https://www.foundrole.com/sectors/technology/software-products?utm_source=ai_markdown) — 118920 jobs - [New York, NY](https://www.foundrole.com/locations/us/new-york/new-york?utm_source=ai_markdown) — 66066 jobs ## Browse - [Companies](https://www.foundrole.com/companies?utm_source=ai_markdown) - [Jobs by country](https://www.foundrole.com/locations?utm_source=ai_markdown) - [Jobs in the United States by state and city](https://www.foundrole.com/locations/us?utm_source=ai_markdown) - [H1B sponsors by location](https://www.foundrole.com/h1b-sponsors?utm_source=ai_markdown) - [H1B salaries](https://www.foundrole.com/h1b-salaries?utm_source=ai_markdown) - [Sectors and industries](https://www.foundrole.com/sectors?utm_source=ai_markdown) - [Jobs by career field](https://www.foundrole.com/careers?utm_source=ai_markdown) - [Latest jobs](https://www.foundrole.com/jobs/latest?utm_source=ai_markdown)