---
title: Marketing Director at The Innovative CPA Group
description: The Innovative CPA Group is hiring for the Marketing Director role in Shelton,
  CT. Pays $100K–$160K per year. See the full description and apply.
type: job
url: https://www.foundrole.com/jobs/marketing-director-at-the-innovative-cpa-group-llc-01a0d358-550e-77dc-970f-52086b2d1977
date: 2026-09-28T15:19:26Z
og_description: Join The Innovative CPA Group as Marketing Director in Shelton, CT. Pays $100K–$160K
  per year. Full-time, hybrid role.
og_image: https://www.foundrole.com/og/b6xfpx.png
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  - label: Home
    url: https://www.foundrole.com/
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    url: https://www.foundrole.com/jobs
---

| | |
|---|---|
| **Company** | The Innovative CPA Group |
| **Location** | Shelton, CT (Hybrid) |
| **Salary** | $100K/yr - $160K/yr |
| **Type** | Full Time |
| **Posted** | Sep 23, 2026 |
## Description

**Marketing Director**

The Innovative CPA Group is seeking a creative, strategic **Marketing Director** to lead marketing initiatives for our growing CPA firm. This role will develop and execute campaigns that strengthen our brand, support business development, and connect our firm with middle-market businesses, business owners, executives, clients, prospects, and referral partners.

We are looking for a marketer first - someone with strong creative instincts, campaign planning skills, and the ability to take an idea from concept through execution. The ideal candidate is also comfortable working hands-on in HubSpot. This is not a HubSpot administrator or developer role.

**Please note before applying:** Experience marketing accounting, CPA, tax, audit, advisory, or other professional services is strongly preferred. Experience marketing to businesses, business owners, executives, or other middle-market clients is highly valued. Financial services or wealth management marketing experience is not required.

**Marketing & Campaign Strategy**

- Develop and lead multi-channel marketing campaigns across email, digital, social, print, and direct outreach.
- Create compelling messaging and content for middle-market businesses, business owners, clients, prospects, and referral partners.
- Promote the firm's tax, accounting, audit, and advisory services through targeted campaigns and thought leadership.
- Maintain a consistent and professional brand across all marketing materials.
- Manage the firm's marketing calendar, priorities, and campaign timelines.

**Marketing Automation**

- Build and launch campaigns in HubSpot, including emails, landing pages, forms, segmentation, and lead scoring.
- Monitor campaign performance and use results to improve future campaigns.
- Maintain accurate marketing data and reporting.

**Business Development & Events**

- Partner with firm leadership and partners to support business development and growth initiatives.
- Develop marketing materials and campaigns that support client acquisition and referral relationships.
- Plan and oversee client, networking, educational, and community events.
- Manage event marketing, including invitations, materials, presentations, and follow-up.

**Leadership & Collaboration**

- Lead and mentor marketing staff and coordinate with outside vendors as needed.
- Partner with tax, accounting, audit, and advisory teams to understand their services and marketing needs.

**Qualifications**

- 7+ years of marketing experience, preferably in a CPA, accounting, professional services, or B2B environment.
- Experience marketing to businesses, business owners, or middle-market clients preferred.
- Hands-on experience with HubSpot.
- Strong writing, creative, campaign development, and project management skills.
- Experience planning and executing events.
- Prior experience leading, managing, or mentoring marketing staff.

**What You'll Love About Us**

- Competitive compensation, commensurate with experience
- 401(k) plan with employer match
- Paid health insurance for Employee, with dependent/spouse coverage at employee cost
- 4 weeks of vacation
- Onsite gym membership (Shelton location)
- Hybrid option are available for the right candidate
## Skills

- Project Management
- Outreach
- Event Marketing
- Calendar Management
- Customer Support
- Campaign Analytics
- Planning
- CaseWare International IDEA
- Landing Page Design
- Business-to-Business (B2b) Sales
- HubSpot
- Mentoring
- Wealth Management
- Financial Services
- Lead Scoring
- Auditing
- Referral Processing
- Market Segmentation
- Certified Public Accountant
- Writing
- Campaign Management
## Benefits

- Fitness Centers/Gyms
- Health Insurance
- 401(k) Plans

## How to Apply

[Apply for this position](https://www.foundrole.com/jobs/marketing-director-at-the-innovative-cpa-group-llc-01a0d358-550e-77dc-970f-52086b2d1977?utm_source=ai_markdown)

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