--- title: Marketing Content Strategist at Regions Bank description: Regions Bank is hiring for the Marketing Content Strategist role in Birmingham, AL. Pays $88.8K per year. See the full description and apply. type: job url: https://www.foundrole.com/jobs/marketing-content-strategist-at-regions-bank-01a113bf-b8db-7abe-864d-f90b4b38e3b9 date: 2026-10-07T01:18:35Z og_description: Join Regions Bank as Marketing Content Strategist in Birmingham, AL. Pays $88.8K per year. Full-time role. og_image: https://www.foundrole.com/og/rqhwm9.png breadcrumbs: - label: Home url: https://www.foundrole.com/ - label: Search url: https://www.foundrole.com/jobs --- | | | |---|---| | **Company** | [Regions Bank](https://www.foundrole.com/companies/regions?utm_source=ai_markdown) | | **Location** | Birmingham, AL | | **Salary** | $88.8K/yr | | **Type** | Full Time | | **Posted** | Oct 05, 2026 | ## Description Thank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed, then we are your employer of choice. Regions is dedicated to taking appropriate steps to safeguard and protect private and personally identifiable information you submit. The information that you submit will be collected and reviewed by associates, consultants, and vendors of Regions in order to evaluate your qualifications and experience for job opportunities and will not be used for marketing purposes, sold, or shared outside of Regions unless required by law. Such information will be stored in accordance with regulatory requirements and in conjunction with Regions’ Retention Schedule for a minimum of three years. You may review, modify, or update your information by visiting and logging into the careers section of the system. ## Job Description: At Regions, the Marketing Content Strategist manages content strategy, development, execution and optimization across multiple audience segments and delivery channels that attracts, engages, builds trust, preferences and loyalty for customers, associates, and prospects. .**Primary Responsibilities** - Manages Marketing Programs to support Business Units and/or products across multiple channels - Develops channel strategies for Traditional Media, Digital/Social, Email, Mail, including one-to-one Personalization - Develops content strategies for targeting audience segments across multiple channels, including, Print, Email, Digital, and Regions.com - Manages localized customer notifications, such as required communication related to branch closures or notifications - Ensures content and communications align with content and channel strategies and are aimed at growing quality households, growing wallet share, and retaining customer relationships - Develops new content and optimizes existing content - Takes responsibility for following Marketing Process to meet Legal, Compliance, and internal audit standards - Understands Canned Spam Act; Unfair, deceptive, or abusive acts or practices (UDAAP), and multiple regulations, and developing programs and content that align with these policies and regulations - Understands Marketing performance and analytics and adapt messaging and channels, based on performance metrics - Serves as partner to Marketing Strategists, Analytics and Campaign Operations - Works with Finance, Digital Banking, Legal, and Compliance This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay. **Requirements** - Bachelor's degree in Marketing, Communications, Business or a related field and five (5) years of experience in Marketing - Or High School Diploma or GED and nine (9) years of direct experience in Marketing **Preferences** - Five (5) years of experience in Digital or retail marketing **Skills and Competencies** - Ability to research, analyze data, and derive facts - Ability to work in a team environment when applicable - Ability to work under pressure and meet deadlines - Demonstrated leadership capabilities - Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.) - Project management skills - Strong decision-making skills - Strong interpersonal skills - Strong verbal, written communication, and organizational skills - Strong work ethic and self-motivation **Position Type** Full time **Compensation Details** Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job. The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position. **Job Range Target:** ***Minimum:*** $88,825.00 USD ***Median:*** $117,470.00 USD **Incentive Pay Plans:** This job may participate in an annual discretionary bonus plan. **Benefits Information** Regions offers a benefits package that is flexible, comprehensive and recognizes that "one size does not fit all" for [benefits-eligible associates.](https://www.regions.com/about-regions/benefits/benefits-eligibility) Listed below is a synopsis of the benefits offered by Regions for informational purposes, which is not intended to be a complete summary of plan terms and conditions. - Paid Vacation/Sick Time - 401K with Company Match - Medical, Dental and Vision Benefits - Disability Benefits - Health Savings Account - Flexible Spending Account - Life Insurance - Parental Leave - Employee Assistance Program - Associate Volunteer Program Please note, benefits and plans may be changed, amended, or terminated with respect to all or any class of associate at any time. To learn more about Regions’ benefits, please click or copy the link below to your browser. ## **Location Details** Regions Center ### **Location:** Birmingham, Alabama Equal Opportunity Employer/including Disabled/Veterans Job applications at Regions are accepted electronically through our career site for a minimum of five business days from the date of posting. Job postings for higher-volume positions may remain active for longer than the minimum period due to business need and may be closed at any time thereafter at the discretion of the company. ## Skills - Project Management - Traditional Media - Decision Making - Analytics - Self-Motivation - Work Ethic - Performance Measurement - Microsoft Excel - Working Under Pressure - Internal Auditing - UDAAP Compliance - Interpersonal Skills - Customer Relationship Management - Microsoft Word - Campaign Operations - Banking - Microsoft Outlook - Retail Marketing - Microsoft Office - Leadership - Written Communication - Microsoft PowerPoint - Organizational Skills - Communication - Personalization - Regulatory Compliance ## Benefits - Mental Health - Health Insurance - Dental Insurance - Vision Insurance - Life Insurance - Parental Leave - Paid Time Off (Pto) - Sick Leave - 401(k) Plans - Bonuses/Stipends - Tax-Advantaged Accounts ## Related - [More jobs at Regions Bank](https://www.foundrole.com/companies/regions?utm_source=ai_markdown) - [Marketing & Growth jobs](https://www.foundrole.com/careers/marketing-and-growth?utm_source=ai_markdown)- [Content Marketing jobs](https://www.foundrole.com/careers/marketing-and-growth/content-marketing?utm_source=ai_markdown)- [Content Strategist jobs](https://www.foundrole.com/careers/marketing-and-growth/content-marketing/content-strategist?utm_source=ai_markdown)- [Browse all companies](https://www.foundrole.com/companies?utm_source=ai_markdown) ## Explore this job market - [Banking](https://www.foundrole.com/sectors/financial-services/banking?utm_source=ai_markdown) — 104230 jobs - [Alabama](https://www.foundrole.com/locations/us/alabama?utm_source=ai_markdown) — 35059 jobs - [Birmingham, AL](https://www.foundrole.com/locations/us/alabama/birmingham?utm_source=ai_markdown) — 4548 jobs - [Regions Bank](https://www.foundrole.com/companies/regions?utm_source=ai_markdown) — 2215 jobs ## Related pages - [Banking](https://www.foundrole.com/sectors/financial-services/banking?utm_source=ai_markdown) — 104230 jobs - [Alabama](https://www.foundrole.com/locations/us/alabama?utm_source=ai_markdown) — 35059 jobs - [Birmingham, AL](https://www.foundrole.com/locations/us/alabama/birmingham?utm_source=ai_markdown) — 4548 jobs - [Regions Bank](https://www.foundrole.com/companies/regions?utm_source=ai_markdown) — 2215 jobs ## Browse - [Companies](https://www.foundrole.com/companies?utm_source=ai_markdown) - [Jobs by country](https://www.foundrole.com/locations?utm_source=ai_markdown) - [Jobs in the United States by state and city](https://www.foundrole.com/locations/us?utm_source=ai_markdown) - [H1B sponsors by location](https://www.foundrole.com/h1b-sponsors?utm_source=ai_markdown) - [H1B salaries](https://www.foundrole.com/h1b-salaries?utm_source=ai_markdown) - [Sectors and industries](https://www.foundrole.com/sectors?utm_source=ai_markdown) - [Jobs by career field](https://www.foundrole.com/careers?utm_source=ai_markdown) - [Latest jobs](https://www.foundrole.com/jobs/latest?utm_source=ai_markdown)