--- title: Manager, Marketing Cloud at Sesame Workshop description: Sesame Workshop is hiring for the Manager, Marketing Cloud role in New York, NY. Pays $81K–$98K per year. See the full description and apply. type: job url: https://www.foundrole.com/jobs/manager-marketing-cloud-at-sesame-workshop-01a117cb-24d6-7e8c-a561-36e28e16c40a date: 2026-11-15T01:26:44Z og_description: Join Sesame Workshop as Manager, Marketing Cloud in New York, NY. Pays $81K–$98K per year. Full-time, hybrid role. og_image: https://www.foundrole.com/og/2umtfo.png breadcrumbs: - label: Home url: https://www.foundrole.com/ - label: Search url: https://www.foundrole.com/jobs --- | | | |---|---| | **Company** | Sesame Workshop | | **Location** | New York, NY (Hybrid) | | **Salary** | $81K/yr - $98K/yr | | **Type** | Full Time | | **Posted** | Oct 07, 2026 | ## Is this job real? **Ghost job check:** B · Low risk. Probably a real opening. ## Visa sponsorship - **H-1B:** Sesame Workshop sponsors H-1B visas. It filed 1 H-1B petition (FY2026 Q1 – FY2026 Q4). - **E-Verify:** No E-Verify enrollment on record for Sesame Workshop. ## Pay for similar jobs Most similar jobs pay $74,000 – $96,000 a year (median $89,000). ## Description **About Sesame Workshop** Sesame Workshop is the global nonprofit behind Sesame Street and so much more. For over 50 years, we have worked at the intersection of education, media, and research, creating joyful experiences that enrich minds and expand hearts, all in service of empowering each generation to build a better world. Our beloved characters, iconic shows, outreach in communities, and more bring playful early learning to families in more than 190 countries and advance our mission to help children everywhere grow smarter, stronger, and kinder. Learn more at [www.sesame.org](https://www.sesameworkshop.org/ "https://www.sesameworkshop.org/") and follow Sesame Workshop on [Instagram](https://www.instagram.com/sesameworkshop/?hl=en "https://www.instagram.com/sesameworkshop/?hl=en"), [TikTok](https://www.tiktok.com/@sesamestreet?is_from_webapp=1&sender_device=pc "https://www.tiktok.com/@sesamestreet?is_from_webapp=1&sender_device=pc"), [Facebook](https://www.facebook.com/SesameWorkshop/ "https://www.facebook.com/SesameWorkshop/"), and [X](https://twitter.com/SesameWorkshop?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor "https://twitter.com/SesameWorkshop?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor"). **Job Summary** The Manager, Marketing Cloud is a member of the Audience Development team. They manage Sesame Workshop’s Salesforce Marketing Cloud program, drive the strategy and execution of campaigns across email, SMS, and personalization channels to drive audience growth, donor growth, and engagement. The Manager helps shape Sesame Workshop’s marketing cloud program through testing, application of channel best practices, and creative innovation, working cross-functionally with stakeholders to achieve editorial excellence across newsletter, SMS, and personalized content products. **Responsibilities & Delivery** Key outputs and responsibilities of this role include: • Own the end-to-end campaign development process across email, SMS, and personalized content from creation through deployment, including content development, build, deployment, and post-campaign analysis. • Develop compelling content across newsletter, SMS, and personalized content products with a focus on driving conversion, audience growth, donor growth, and engagement. • Build and manage automated audience journeys in Journey Builder, from mapping the logic through ongoing optimization of multi-step, multichannel automations. • Ideate, own, and implement A/B tests across channels to grow audience, donors, and engagement, fostering a test-and-learn culture within the team. • Measure and establish KPIs across email, SMS, and personalization channels; deliver weekly, monthly, and ad-hoc reporting of results, describing trends and sharing key insights with stakeholders. • Identify effective approaches to better target subscribers via segmentation and personalization tactics across Salesforce Marketing Cloud, working closely with Salesforce administrators and development teams. • Serve as the organization’s internal Salesforce Marketing Cloud channel ambassador, ensuring alignment with best practices in creative, templates, content calendar, segmentation, dynamic content, SMS compliance, and testing methodologies. • This role may perform other related duties as needed to support team and organizational priorities. **Engagement** Key internal and external partnerships include: • Partner with internal and external stakeholders to achieve editorial excellence across newsletter, SMS, and personalized content products and to source impactful, engaging copy and visuals. • Coordinate with Salesforce administrators and development teams to implement and maintain segmentation, personalization, and multichannel journey strategies within Marketing Cloud. • Consult with and advise stakeholders at various levels of marketing cloud knowledge, clearly presenting data-driven recommendations and representing a point of view persuasively. • Collaborate with cross-functional teams to align email, SMS, and personalization campaigns with broader organizational goals and mission priorities. **Required Qualifications** **Specialized Knowledge, Skills & Abilities** • Strong knowledge of email marketing best practices including creative, templates, content calendars, segmentation, dynamic content, and testing methodologies. • Working knowledge of SMS/mobile messaging best practices, including opt-in management and compliance with TCPA and CTIA guidelines. • Familiarity with personalization and dynamic content tools within Salesforce Marketing Cloud (e.g., Journey Builder, Personalization Builder). • Data-oriented; able to interpret metrics and large data sets and make decisions based on analysis. • Understanding of deliverability, CAN-SPAM, TCPA, and GDPR-compliant practices. • Basic knowledge of HTML and CSS coding. • Excellent communication skills; able to make sound recommendations and clearly present a point of view to audiences with varying levels of marketing cloud knowledge. • Extremely detail-oriented with strong organizational skills and a self-directed work style. **Years of Experience** • 3+ years of overall marketing experience with at least 2 years of hands-on experience with Salesforce Marketing Cloud or a similar marketing automation/ESP platform **Preferred Qualifications** • Hands-on experience with Salesforce Marketing Cloud (Email Studio, Mobile Studio/MobileConnect, Journey Builder); Salesforce Marketing Cloud Email Specialist certification a plus. • Proven track record of growing engagement and revenue across email and SMS channels, with experience applying personalization or dynamic content strategies. **Sesame Workshop Hybrid Work Policy** This position is based at our headquarters office in New York (Manhattan) at 1900 Broadway, New York, NY, and follows a hybrid work model. In-office requirements vary by role and employee group, and currently range from two to five designated in-office days per week. **Pay Transparency Policy Statement** As a federal contractor, Sesame Workshop follows Pay Transparency and non-discrimination provisions as guided by the U.S. Department of Labor. **Equal Opportunity Employment (EOE) Statement** Sesame Workshop is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, ethnicity, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, predisposing genetic characteristics, pregnancy-related condition, familial status, domestic violence victim status, or protected veteran status and will not be discriminated against on the basis of disability. **PSEA Statement** Sesame Workshop is an equal-opportunity employer. All employment decisions are based on the business needs, job requirements & suitability of the candidate. Sesame Workshop strictly follows the Child Safeguarding Policy, and the Anti-Trafficking in Persons Policy. These have been developed to ensure the maximum protection of program participants from exploitation and to clarify the responsibilities of Sesame Workshop staff, consultants, visitors to the program and partner organization, and the standards of behavior expected from them. ## Skills - Cloud Computing - Salesforce - Outreach - Multichannel Marketing - Ad Trafficking - Cascading Style Sheets (Css) - Editorial Content Creation - A/b Testing - Software Deployment - Content Development - Key Performance Indicators (KPIs) - Automation - Email Deliverability - Software Testing - Telephone Consumer Protection Act (Tcpa) Compliance - Content Planning - Content Calendar Management - GDPR - Self-Directed Learning - SMS - Presentation Skills - Child Protection - Salesforce Marketing Cloud - Email Marketing - Newsletters - Market Segmentation - HyperText Markup Language (Html) - Attention to Detail - Can-spam Act Compliance - Organizational Skills - Audience Development - Communication - TikTok - Detail Oriented - Personalization - Marketing Campaign Analysis - Campaign Management ## Related - [Marketing & Growth jobs](https://www.foundrole.com/careers/marketing-and-growth?utm_source=ai_markdown)- [Marketing Programs & Operations jobs](https://www.foundrole.com/careers/marketing-and-growth/marketing-programs-and-operations?utm_source=ai_markdown)- [Marketing Operations jobs](https://www.foundrole.com/careers/marketing-and-growth/marketing-programs-and-operations/marketing-operations?utm_source=ai_markdown)- [Marketing Automation Manager / Specialist jobs](https://www.foundrole.com/careers/marketing-and-growth/marketing-programs-and-operations/marketing-operations/marketing-automation-manager-specialist?utm_source=ai_markdown)- [Browse all companies](https://www.foundrole.com/companies?utm_source=ai_markdown) ## Explore this job market - [New York](https://www.foundrole.com/locations/us/new-york?utm_source=ai_markdown) — 150107 jobs - [New York, NY](https://www.foundrole.com/locations/us/new-york/new-york?utm_source=ai_markdown) — 66067 jobs - [Primary and Secondary Education](https://www.foundrole.com/sectors/education/primary-and-secondary-education?utm_source=ai_markdown) — 17376 jobs ## Related pages - [New York](https://www.foundrole.com/locations/us/new-york?utm_source=ai_markdown) — 150107 jobs - [New York, NY](https://www.foundrole.com/locations/us/new-york/new-york?utm_source=ai_markdown) — 66067 jobs - [Primary and Secondary Education](https://www.foundrole.com/sectors/education/primary-and-secondary-education?utm_source=ai_markdown) — 17376 jobs ## Browse - [Companies](https://www.foundrole.com/companies?utm_source=ai_markdown) - [Jobs by country](https://www.foundrole.com/locations?utm_source=ai_markdown) - [Jobs in the United States by state and city](https://www.foundrole.com/locations/us?utm_source=ai_markdown) - [H1B sponsors by location](https://www.foundrole.com/h1b-sponsors?utm_source=ai_markdown) - [H1B salaries](https://www.foundrole.com/h1b-salaries?utm_source=ai_markdown) - [Sectors and industries](https://www.foundrole.com/sectors?utm_source=ai_markdown) - [Jobs by career field](https://www.foundrole.com/careers?utm_source=ai_markdown) - [Latest jobs](https://www.foundrole.com/jobs/latest?utm_source=ai_markdown)