--- title: Remote Lifecycle Marketing Manager at Rula description: Rula is hiring for the Lifecycle Marketing Manager role. Pays $128K–$149.2K per year. Full-time, remote role. See the full description and apply. type: job url: https://www.foundrole.com/jobs/lifecycle-marketing-manager-at-rula-01a18d5e-b114-7b7e-b6b6-3910719a4513 date: 2026-11-15T01:26:44Z og_description: Join Rula as Lifecycle Marketing Manager. Pays $128K–$149.2K per year. Full-time, remote role. Requires 5+ years of experience. og_image: https://www.foundrole.com/og/qdwxal.png breadcrumbs: - label: Home url: https://www.foundrole.com/ - label: Search url: https://www.foundrole.com/jobs --- | | | |---|---| | **Company** | Rula | | **Location** | Remote | | **Salary** | $128K/yr - $149.2K/yr | | **Type** | Full Time | | **Posted** | Oct 29, 2026 | ## Remote check **Fully remote: passed our check.** The role itself is remote, with no recurring office days, travel under 10%, no on-site duties and no end date on the remote setup. - Job title: "Lifecycle Marketing Manager (Remote)" - "100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii)" **Where you can work from:** United States **Not from:** Hawaii ## Is this job real? **Ghost job check:** A- · Low risk. Probably a real opening. ## Visa sponsorship - **H-1B:** No H-1B sponsorship on record for Rula. - **E-Verify:** No E-Verify enrollment on record for Rula. ## Pay for similar jobs Most similar jobs pay $104,000 – $145,000 a year (median $130,000). ## Description At Rula, we are a **remote-first company** that believes mental health is just as important as physical health. We recognize that mental health issues can be complex and multifaceted, and we are dedicated to treating the whole person, not just the symptoms. We aim to create a world where mental health is no longer stigmatized or marginalized, but rather is embraced as an integral part of one's overall well-being. We believe that by providing quality care that is both evidence-based and compassionate, we can empower individuals to take charge of their mental health and achieve their full potential. We are passionate about making a positive impact on the lives of those struggling with mental health issues and we strive to be a force for positive change in the field of mental healthcare. **About the Role** We are seeking a Lifecycle Marketing Manager to help build and scale a best-in-class communications program at Rula. You’ll lead the development and execution of multi-channel lifecycle strategies (email, SMS + push) to help make mental healthcare work for *everyone.*. You'll work independently and collaborate with cross-functional teams to create an intelligent, personalized lifecycle program, refine our reporting and analytics capabilities, and expand our test-and-learn program to continuously improve patient and provider engagement. This role may work in both our B2B and D2C parts of the organization, improving the speed and quality of patient access to mental healthcare, and ensuring providers in our network are set up for success to provide that care. We’re looking for someone who thrives in a fast-paced environment, is a fierce collaborator, has a bias for action, and brings exceptional organization, customer focus, and attention to detail to everything they do. If you're excited about using data-driven strategies to make a meaningful impact in mental healthcare, we'd love to hear from you! **Required Qualifications** - 5+ years of experience in a lifecycle or retention marketing role, with a proven track record of creating and executing effective lifecycle strategies, driving program growth and meaningful business results through multi-channel campaigns. Both D2C and B2B experience is welcome, with a slight bias towards D2C experience. - Hands-on experience with enterprise-level ESPs (Iterable and Hubspot preferred), including the ability to set up, automate, and optimize campaigns, journeys, experiments, dynamic content, and segmentation. - Strong analytical skills, with the ability to interpret data, run A/B tests, and make data-driven decisions to improve campaign performance. - Excellent project management skills, capable of managing multiple campaigns and initiatives simultaneously while maintaining attention to detail. **Preferred Qualifications** *While having the preferred qualifications enhances your candidacy, having all of them is not mandatory. We encourage all interested applicants to apply, even those who may not meet every preferred requirement.* - Exceptional communication skills, able to convey complex strategies clearly and collaborate effectively across teams like Product, Engineering, Operations, Support, and others. - Self-starter with excellent organizational skills and the ability to thrive in a fast-paced, cross-functional environment. - Experience working in a healthcare, mental health, or marketplace environment. - 1+ years experience at a high-growth start-up. - Experience with more complex lifecycle programming like HTML or SQL. - Experience using BI tools (preferably Looker and Amplitude). **We're serious about your well-being! As part of our team, full-time employees receive:** - **100% remote work environment:** Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii) - **Attractive pay and benefits**: Full transparency of pay ranges regardless of where you live in the United States - **Comprehensive health benefits**: Medical, dental, vision, life, disability, and FSA/HSA - **401(k) plan access**: Start saving for your future - **Generous time-off policies**: Including 2 company-wide shutdown weeks each year for self-care (for most employees) - **Paid parental leave**: Available for all parents, including birthing, non-birthing, adopting, and fostering - **Employee Assistance Program (EAP)**: Supporting your mental and physical health - **Quarterly department stipend**: Fun team-building activities or in-person gatherings - **Community and employee resource groups**: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all - **Home office stipend:** New hire home office stipend & $50 monthly stipend to help cover internet or cell phone expenses - **Wellness at Rula program:** Year-round wellness initiatives and a $50/month wellness stipend **Our team** We believe that diversity, equity, and inclusion are fundamental to our mission of making mental healthcare work for everyone. We are dedicated to having a culture of inclusion that will support our employees in feeling safe, seen, heard, and valued. ## Skills - Project Management - Balance Sheet - Self-Motivation - Analytical Skills - Google Looker Analytics - Campaign Analytics - Business-to-Business (B2b) Sales - Direct-to-Consumer (Dtc) - SQL - HubSpot - Retention Marketing - Remote Work - Team Building - Iterable - Market Segmentation - HyperText Markup Language (Html) - Human Resources - Attention to Detail - Business Intelligence - Organizational Skills - Driving - Amplitude - Communication ## Benefits - Mental Health - Health and Wellness Stipends - Health Insurance - Dental Insurance - Vision Insurance - Disability Insurance - Life Insurance - Employee Programs - Parental Leave - 401(k) Plans - Tax-Advantaged Accounts ## Related - [Marketing & Growth jobs](https://www.foundrole.com/careers/marketing-and-growth?utm_source=ai_markdown)- [Marketing Programs & Operations jobs](https://www.foundrole.com/careers/marketing-and-growth/marketing-programs-and-operations?utm_source=ai_markdown)- [Marketing Manager jobs](https://www.foundrole.com/careers/marketing-and-growth/marketing-programs-and-operations/marketing-manager?utm_source=ai_markdown)- [Browse all companies](https://www.foundrole.com/companies?utm_source=ai_markdown) ## Related pages - [Mental Health Care](https://www.foundrole.com/sectors/healthcare/mental-health-care?utm_source=ai_markdown) — 26580 jobs ## Browse - [Companies](https://www.foundrole.com/companies?utm_source=ai_markdown) - [Jobs by country](https://www.foundrole.com/locations?utm_source=ai_markdown) - [Jobs in the United States by state and city](https://www.foundrole.com/locations/us?utm_source=ai_markdown) - [H1B sponsors by location](https://www.foundrole.com/h1b-sponsors?utm_source=ai_markdown) - [H1B salaries](https://www.foundrole.com/h1b-salaries?utm_source=ai_markdown) - [Sectors and industries](https://www.foundrole.com/sectors?utm_source=ai_markdown) - [Jobs by career field](https://www.foundrole.com/careers?utm_source=ai_markdown) - [Latest jobs](https://www.foundrole.com/jobs/latest?utm_source=ai_markdown)