--- title: Lancaster Farming, Inc. Digital Marketing Specialist description: Susquehanna Printing is hiring for the Lancaster Farming, Inc. Digital Marketing Specialist role. See the full description and apply. type: job url: https://www.foundrole.com/jobs/lancaster-farming-inc-digital-marketing-specialist-at-susquehanna-printing-01a136c8-deb6-7092-add2-ef76615eb5f5 date: 2026-11-15T01:26:44Z og_description: Join Susquehanna Printing as Lancaster Farming, Inc. Digital Marketing Specialist in Ephrata, PA. Pays $55K–$65K per year. og_image: https://www.foundrole.com/og/9ywtq4.png breadcrumbs: - label: Home url: https://www.foundrole.com/ - label: Search url: https://www.foundrole.com/jobs --- | | | |---|---| | **Company** | Susquehanna Printing | | **Location** | Ephrata, PA | | **Salary** | $55K/yr - $65K/yr | | **Posted** | Oct 13, 2026 | ## Is this job real? **Ghost job check:** A- · Low risk. Probably a real opening. ## Visa sponsorship - **H-1B:** No H-1B sponsorship on record for Susquehanna Printing. - **E-Verify:** No E-Verify enrollment on record for Susquehanna Printing. ## Pay for similar jobs Most similar jobs pay $47,000 – $62,000 a year (median $56,000). ## Description **Lancaster Farming** is seeking a results-driven **Digital Marketing Specialist** to join our growing team and help drive audience growth, engagement, and revenue across our digital channels. In this role, you’ll lead and execute digital marketing initiatives that support **subscriber acquisition and retention, audience development, advertising sales, lead generation, and overall brand visibility**. You’ll help bring Lancaster Farming’s content, special editions, industry reports, events, and advertising programs to the right audiences through strategic, data-driven marketing campaigns. The ideal candidate is a creative and analytical marketer with hands-on experience in **email marketing, CRM management, Meta Business Suite, audience development, content promotion, lead generation, and marketing automation**. This person will play an important role in developing campaigns that not only grow our audience but also generate meaningful opportunities for our advertising and sponsorship programs. **Please note: This position is fully onsite at our Ephrata, PA location.** **Why work with us?** We know that employees are a business’s greatest asset and the primary driver of success. We are committed to attracting and retaining people who are bright, curious, flexible, and energetic! **As a team member at Lancaster Farming, you’ll enjoy:** - 4 weeks PTO to start (pro-rated for first year) - Paid Holidays - Benefits: medical, prescription, dental, vision, short-term disability, basic life insurance - 401(k) with Company Match - Wellness program - Employee Assistance Program - Parental leave program **Lancaster Farming** is the industry-leading Agricultural news outlet in the Mid-Atlantic region committed to providing timely and relevant information to the farming community. With a rich history dating back to 1955, we have consistently delivered high-quality content and valuable resources to our readers. As we continue to evolve in the digital age, we are seeking a dynamic and results-driven Digital Marketing Specialist to join our team. Free public parking available in Ephrata. **Key Responsibilities** **Email Marketing & Audience Development** - Create, manage, and optimize email marketing campaigns to drive subscriber growth, readership engagement, and advertiser visibility. - Develop newsletter strategies, promotional campaigns, drip sequences, and automated workflows. - Segment subscriber lists for targeted communications and personalized content delivery. - Analyze email campaign performance, including open rates, click-through rates, conversions, and engagement metrics. - Maintain list hygiene and ensure compliance with CAN-SPAM and email marketing best practices. **CRM Management** - Manage and optimize the organization's CRM platform (Go Highlevel). - Build and maintain automated workflows, funnels, forms, landing pages, and lead nurturing campaigns. - Monitor sales and marketing pipelines to support subscription sales, event registrations, advertiser leads, and customer retention initiatives. - Generate reports and dashboards to measure campaign effectiveness and lead performance. - Train internal staff on CRM processes and best practices as needed. **CMS Management** · Publishing paid articles (collaborative content/advertorial) to CMS · Manage minor changes to internal websites utilizing Wordpress and GoHighLevel · Produce Engaging Content, Polls, and Surveys to assist editorial team in extending lengthier sessions on LancasterFarming.com **Social Media Content Management (Meta Business Suite)** - Manage and execute organic content schedules across Facebook and Instagram. - Develop audience growth strategies to increase engagement and brand awareness within the agricultural community. - Create campaign brief strategies for paid advertising campaigns through Meta Ads Manager and YouTube Ads. - Create creative brief strategies and communicate with graphic design team for implementation - Engage with followers and support community-building initiatives. **Analytics & Reporting** - Track and report key email marketing metrics, including subscriber growth, audience engagement, lead generation. - Use data-driven insights to improve campaign performance and customer acquisition efforts. - Present recommendations for continuous improvement to management. - Provide SEO support to the editorial and marketing team utilizing SEM Rush, Google Trends, and/or Google Keyword Planner **What are we looking for?** - 5 years of digital marketing experience. - Proven experience with: * Email marketing platforms and campaign management * CRM platforms * Meta Business Suite - Strong understanding of marketing automation and customer journey development. - Experience with audience segmentation and lead nurturing. - Proficiency in marketing analytics and reporting. - Excellent written and verbal communication skills. - Strong organizational and project management abilities. **Preferred Qualifications** - Experience in publishing, media, or trade publications. - Familiarity with content management systems such as Wordpress, GoHighLevel, BLOX CMS, etc. - Experience with Google Analytics, Google Ad Manager, and SEO fundamentals. - Graphic design and light video editing experience using Canva or Adobe Creative Suite. - Knowledge of subscription-based and advertising marketing strategies. - Experience supporting event marketing and sponsorship promotions. **To Apply:** Submit your resume and if available, include portfolio of digital campaigns, and examples of email marketing or social media results. ## Skills - Digital Marketing - Project Management - Graphic Design - Content Management - Event Marketing - Audience Engagement - Adobe Creative Suite - Lead Generation - Editorial Content Creation - Campaign Analytics - Lead Nurturing - YouTube - Landing Page Design - Community Building - Google Keyword Planner - Canva - Surveys - Automation - Hygiene - GoHighLevel - Customer Relationship Management - Customer Retention - Customer Acquisition - Continuous Improvement Process - Paid Advertising - Workflow Automation - Marketing Strategies - Funnel Optimization - Content Management System (Cms) - Email Marketing - Newsletters - Segment (Twilio Segment) - WordPress - Customer Journey Mapping - Meta Business Suite - Audience Segmentation - Can-spam Act Compliance - Search Engine Optimization SEO - Audience Development - Communication - Google Analytics - Video Editing - Brand Awareness - Meta Ads Manager - Sales - Campaign Management - Marketing Analytics ## Benefits - Mental Health - Health and Wellness Programs - Disability Insurance - Life Insurance - Parental Leave - Paid Time Off (Pto) - 401(k) Plans ## Related - [Marketing & Growth jobs](https://www.foundrole.com/careers/marketing-and-growth?utm_source=ai_markdown)- [Marketing Programs & Operations jobs](https://www.foundrole.com/careers/marketing-and-growth/marketing-programs-and-operations?utm_source=ai_markdown)- [Marketing Specialist jobs](https://www.foundrole.com/careers/marketing-and-growth/marketing-programs-and-operations/marketing-specialist?utm_source=ai_markdown)- [Browse all companies](https://www.foundrole.com/companies?utm_source=ai_markdown) ## Related pages - 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