--- title: Director Sales at Avoca in New York, NY description: Avoca is hiring for the Director Sales role in New York, NY. Pays $350K–$400K per year. See the full description and apply. type: job url: https://www.foundrole.com/jobs/director-sales-at-avoca-01a12c96-8a08-7fa5-82e5-8bfaeca912f0 date: 2026-11-15T01:26:44Z og_description: Join Avoca as Director Sales in New York, NY. Pays $350K–$400K per year. Full-time, on-site role. Requires 2+ years of experience. og_image: https://www.foundrole.com/og/cql8nr.png breadcrumbs: - label: Home url: https://www.foundrole.com/ - label: Search url: https://www.foundrole.com/jobs --- | | | |---|---| | **Company** | Avoca | | **Location** | New York, NY | | **Salary** | $350K/yr - $400K/yr | | **Type** | Full Time | | **Posted** | Oct 11, 2026 | ## Is this job real? **Ghost job check:** B · Low risk. Probably a real opening. ## Visa sponsorship - **H-1B:** Avoca sponsors H-1B visas. It filed 7 H-1B petitions (FY2026 Q1 – FY2026 Q4). - **E-Verify:** No E-Verify enrollment on record for Avoca. ## Pay for similar jobs Most similar jobs pay $172,000 – $298,000 a year (median $209,000). ## Description # **About Avoca** Avoca is transforming how home service companies engage with their customers. Our AI-powered conversational agents handle every high-value inbound call, from booking jobs, qualifying leads, and driving higher revenue, all at a speed and consistency unmatched by human call centers. We're a Series B startup backed by Kleiner Perkins, Meritech Capital, General Catalyst, and other top-tier investors, with $125M raised and a $1B valuation. We grew 10x in 2025 and have scaled to 170+ employees in under two years across our NYC headquarters and Santa Barbara office. In a $1T+ market where 85% of missed calls go to competitors, we're building the category-defining platform for AI-driven customer engagement, serving the largest brands in home services. With high-energy, in-office teams in both locations, every hire here has an immediate and visible impact. # **About the Role** As Director of Mid-Market Sales, you will lead and elevate our mid-market sales organization, driving performance, consistency, and execution excellence across the segment. This is a leadership role focused on developing talent, sharpening sales rigor, and building a repeatable, high-performing motion. You’ll coach a team of already-performing Account Executives to win complex deals, deepen discovery, improve close rates, and consistently exceed targets. This role is ideal for a sales leader who thrives in high-accountability environments, loves developing talent, and knows how to build discipline and performance into a scaling mid-market team. ## **What You’ll Do** - Own mid-market revenue performance, ensuring the team consistently hits and exceeds monthly and quarterly targets. - Coach and develop Account Executives to improve discovery, objection handling, deal strategy, and closing effectiveness. - Elevate call quality through regular deal reviews, call coaching, and structured feedback loops. - Improve pipeline hygiene, forecasting accuracy, and overall sales execution rigor. - Identify skill gaps and implement targeted enablement programs to raise performance across the team. - Refine messaging, positioning, and demo execution to increase conversion rates and ACV. - Lead by example in strategic deals, modeling best-in-class mid-market selling behavior. - Establish clear performance standards and accountability across the team. ## **What You’ll Bring** - 6+ years of B2B SaaS sales experience, with 2+ years leading mid-market or enterprise AEs. - Strong track record of improving rep performance through hands-on coaching. - Experience scaling and optimizing mid-market sales motions. - Proven ability to drive forecast accuracy and operational rigor. - Deep expertise in discovery-led, consultative sales. - Ability to diagnose pipeline issues and implement corrective action quickly. - Clear, confident communicator who can raise the bar on performance standards. - High ownership mentality and comfort operating in fast-moving, in-office environments. ## **Who You Are** - Coach first, manager second: you measure your success by how much better your reps get. - Obsessed with deal quality, not just deal volume. - Direct and high-accountability: you don't shy away from tough performance conversations. - Energized by mid-market complexity: real selling skill, fast cycle times, operational discipline. - In the weeds on calls, pipeline, and deal strategy, not managing from a dashboard. - Builder mentality: you want to create something, not maintain it. - High ownership, low ego: you do whatever it takes to make the team win. - In-office, engaged, and eager to lead from the front at our NYC location full-time. ## **Benefits** - Comprehensive medical, dental, and vision insurance - Company-sponsored 401(k) through Vestwell - Flexible PTO plus U.S. federal holidays - Company-wide off-sites - Monthly wellness stipend - Daily in-office lunch through Parkday - Dinner covered when working late - Commuter benefits and late-night rideshare - Standing desks and workspace accommodations available on request - All core tools and software provided **Compensation:** The expected on target earnings for this role is $350,000-$400,000 with final compensation based on experience, skills, and qualifications determined during the interview process. Avoca’s total compensation package includes base salary, bonus, equity, and a comprehensive suite of benefits and perks. Our Recruiting team will share the full details as you progress through our hiring process. # **Why Avoca** At Avoca, you’ll be part of a team that’s building a category-defining company at the center of a massive market opportunity. We’re a fast-moving, collaborative team with a culture designed for builders who thrive on speed, iteration, and impact. *Avoca provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability.* ## Skills - Objection Handling - Consultative Selling - B2b SaaS Sales - Corrective And Preventive Action (Capa) - Sales Pipeline Management - Software as a Service (SaaS) - Demand Forecasting - Forecasting - Communication - Coaching - Sales ## Benefits - Health and Wellness Stipends - Health Insurance - Dental Insurance - Vision Insurance - Paid Time Off (Pto) - 401(k) Plans - Transportation ## Related - [Sales & Business Development jobs](https://www.foundrole.com/careers/sales-and-business-development?utm_source=ai_markdown)- [Sales Leadership & Revenue Operations jobs](https://www.foundrole.com/careers/sales-and-business-development/sales-leadership-and-revenue-operations?utm_source=ai_markdown)- [Sales Manager jobs](https://www.foundrole.com/careers/sales-and-business-development/sales-leadership-and-revenue-operations/sales-manager?utm_source=ai_markdown)- [Browse all companies](https://www.foundrole.com/companies?utm_source=ai_markdown) ## Explore this job market - [New York](https://www.foundrole.com/locations/us/new-york?utm_source=ai_markdown) — 150107 jobs - [Software Products](https://www.foundrole.com/sectors/technology/software-products?utm_source=ai_markdown) — 118920 jobs - [New York, NY](https://www.foundrole.com/locations/us/new-york/new-york?utm_source=ai_markdown) — 66067 jobs ## Related pages - [New York](https://www.foundrole.com/locations/us/new-york?utm_source=ai_markdown) — 150107 jobs - [Software Products](https://www.foundrole.com/sectors/technology/software-products?utm_source=ai_markdown) — 118920 jobs - [New York, NY](https://www.foundrole.com/locations/us/new-york/new-york?utm_source=ai_markdown) — 66067 jobs ## Browse - [Companies](https://www.foundrole.com/companies?utm_source=ai_markdown) - [Jobs by country](https://www.foundrole.com/locations?utm_source=ai_markdown) - [Jobs in the United States by state and city](https://www.foundrole.com/locations/us?utm_source=ai_markdown) - [H1B sponsors by location](https://www.foundrole.com/h1b-sponsors?utm_source=ai_markdown) - [H1B salaries](https://www.foundrole.com/h1b-salaries?utm_source=ai_markdown) - [Sectors and industries](https://www.foundrole.com/sectors?utm_source=ai_markdown) - [Jobs by career field](https://www.foundrole.com/careers?utm_source=ai_markdown) - [Latest jobs](https://www.foundrole.com/jobs/latest?utm_source=ai_markdown)