--- title: Director Marketing at Empatica in Boston, MA description: Empatica is hiring for the Director Marketing role in Boston, MA. Pays €80K–€120K per year. See the full description and apply. type: job url: https://www.foundrole.com/jobs/director-marketing-at-empatica-01a16939-60af-7761-a2e2-d414ba56f5e4 date: 2026-11-15T01:26:44Z og_description: Join Empatica as Director Marketing in Boston, MA. Pays €80K–€120K per year. Requires 3+ years of experience. og_image: https://www.foundrole.com/og/iokvt0.png breadcrumbs: - label: Home url: https://www.foundrole.com/ - label: Search url: https://www.foundrole.com/jobs --- | | | |---|---| | **Company** | Empatica | | **Location** | Boston, MA | | **Salary** | €80K/yr - €120K/yr | | **Type** | Full Time | | **Posted** | Oct 23, 2026 | ## Is this job real? **Ghost job check:** A · Low risk. Probably a real opening. ## Visa sponsorship - **H-1B:** Empatica sponsors H-1B visas. - **E-Verify:** No E-Verify enrollment on record for Empatica. ## Pay for similar jobs Most similar jobs pay $140,000 – $167,000 a year (median $148,000). ## Description ### Empatica Empatica is a full-stack digital healthcare company and a pioneer in digital biomarker development and continuous patient monitoring driven by AI. Our platform consists of medical-grade smartwatches, software, physiological and behavioral digital biomarkers. Together they enable the continuous remote monitoring of human health across a range of conditions, through clinical-quality digital measurements. Your ultimate call is to improve lives around the world, as part of a cross-functional teams who share knowledge and are eager to keep learning and pushing to create top-notch products that have a meaningful impact. If you are looking to join a fast-paced growth environment and do meaningful work that can make a true impact in the world, then keep reading. ### About the role As Marketing Director, you will own Empatica's marketing strategy end to end, with a strong focus on growth and demand generation in the US market. You'll lead a team and a budget, build a data-driven demand engine across our B2B, B2C, and patient-facing segments, and work closely with Sales, Product and Clinical teams. In addition, working together with other members from the Marketing Team you will be: - Developing and implementing comprehensive marketing strategies - covering both organic and paid initiatives. - Owning the demand generation engine end to end - driving lead generation, ABM initiatives, lifecycle marketing and nurture programs across the funnel, from first touch to conversion. - Building the organic growth engine across SEO, content, and thought leadership, turning clinical evidence into content that earns trust with clinicians, patients, and pharma partners. - Overseeing the marketing technology stack and website performance - ensuring the team drives continuous conversion rate optimization (CRO), SEO, and effective use of marketing automation platforms (e.g., Salesforce, HubSpot, Pardot) to scale acquisition efficiently. - Managing market research collection, analysis, and interpretation of market data. - Overseeing team members and ensuring their objectives are reached. - Working closely with the Product team to produce marketing materials and programs. - Undertaking continuous analysis of the competitive environment and consumer trends. - Working closely with the Director of Communications to strengthen the company’s market presence. - Establishing and maintaining automated, accurate reporting of marketing KPIs, partnering with Business Operations to ensure data-driven decision-making across the team. **Requirements** **Must have:** - Solid knowledge of the digital health, medtech, or healthcare wearables industry - Deep understanding of the US healthcare market, including buyer dynamics, reimbursement and payer considerations, and relevant marketing compliance (e.g., FDA promotional rules, HIPAA) - Proven track record building organic growth engines across SEO, content, and thought leadership, ideally in a clinical or regulated setting - Ability to turn clinical evidence and published research into content that earns trust with clinicians, patients, and pharma partners - 8+ years of marketing experience, including 3+ years in a managerial role - Proven expertise in growth marketing (paid or organic), with a track record of scaling acquisition and improving unit economics - Hands-on or leadership experience with demand generation tactics - lead generation, lead scoring/nurturing, ABM, and lifecycle marketing automation - Strong analytical skills: comfortable working with data to measure performance - Excellent written and spoken English **Nice to have (we don’t expect one candidate to have all of these):** - Experience in both B2B and B2C/B2B2C go-to-market models - Experience marketing to clinicians, researchers, or patient communities - Working knowledge of conversion rate optimization (CRO) and SEO principles, with experience overseeing website performance and marketing tech stack decisions - Proven expertise in growth marketing and performance marketing, with a track record of scaling acquisition and improving unit economics - Hands-on fluency with tools such as Google Analytics, HubSpot or Salesforce, and ad platforms (Google Ads, Meta, LinkedIn) **Benefits** - 🧠 Multiple opportunities to be challenged and step up your career in a fast-growth company in one of the hottest areas of tech - 💰 €80,000–120,000 (Italy) / $150,000–200,000 (US) gross per year, commensurate with the candidate’s experience and background - 📈 Employee stock options - we want everyone who joins us to own part of the company and our success - 📍 We have offices in Milan City Center and Downtown Boston - 🏥 Health Insurance - 🏋️‍♀️ Wellhub membership with access to gyms, online classes, personal training sessions, and nutrition plans - **🤍** Membership for mental health and wellness platforms - 🥗 Free healthy lunch every day - 🤓 Free Kindle and books - 🕰️ Flexible working hours - 🧑‍🎓 Personal learning and development budget - 👀 Much more… ***Important notice for candidates:*** ***Job scams are increasing.*** *Please stay alert when applying for any open roles.* *Always double-check the emails you receive. Make sure all communications come from* ***official Empatica email addresses*** *ending in* ***@empatica.com****. No other domain is authorized.* ## Skills - Conversion Rate Optimization (Cro) - Salesforce - Growth Marketing - Decision Making - Marketing Compliance - Digital Health - Pardot - Lead Generation - Lifecycle Marketing - Analytical Skills - Key Performance Indicators (KPIs) - Health Insurance Portability And Accountability Act (Hipaa) Compliance - Go-to-Market Strategy - Business-to-Business (B2b) Sales - Automation - Operations - CNC Turning - HubSpot - Microsoft Dynamics - LinkedIn - B2c Marketing - Organic Growth - Unit Economics - Demand Generation - Lead Scoring - Market Research - Thought Leadership - English - Performance Marketing - Leadership - Marketing Technology (MarTech) - Medical Technology - Search Engine Optimization SEO - B2b2c Business Model - FDA Regulations - Communication - Google Ads - Google Analytics - Account-Based Marketing - Market Analysis ## Benefits - Professional Development - Health Insurance - Employee Stock Options (ESOs) ## Related - [Marketing & Growth jobs](https://www.foundrole.com/careers/marketing-and-growth?utm_source=ai_markdown)- [Marketing Programs & Operations jobs](https://www.foundrole.com/careers/marketing-and-growth/marketing-programs-and-operations?utm_source=ai_markdown)- [Marketing Manager jobs](https://www.foundrole.com/careers/marketing-and-growth/marketing-programs-and-operations/marketing-manager?utm_source=ai_markdown)- [Browse all companies](https://www.foundrole.com/companies?utm_source=ai_markdown) ## Explore this job market - [Massachusetts](https://www.foundrole.com/locations/us/massachusetts?utm_source=ai_markdown) — 76198 jobs - [Medical Equipment Manufacturing](https://www.foundrole.com/sectors/healthcare/medical-equipment-manufacturing?utm_source=ai_markdown) — 46981 jobs - [Boston, MA](https://www.foundrole.com/locations/us/massachusetts/boston?utm_source=ai_markdown) — 20370 jobs ## Related pages - [Massachusetts](https://www.foundrole.com/locations/us/massachusetts?utm_source=ai_markdown) — 76198 jobs - [Medical Equipment Manufacturing](https://www.foundrole.com/sectors/healthcare/medical-equipment-manufacturing?utm_source=ai_markdown) — 46981 jobs - [Boston, MA](https://www.foundrole.com/locations/us/massachusetts/boston?utm_source=ai_markdown) — 20370 jobs ## Browse - [Companies](https://www.foundrole.com/companies?utm_source=ai_markdown) - [Jobs by country](https://www.foundrole.com/locations?utm_source=ai_markdown) - [Jobs in the United States by state and city](https://www.foundrole.com/locations/us?utm_source=ai_markdown) - [H1B sponsors by location](https://www.foundrole.com/h1b-sponsors?utm_source=ai_markdown) - [H1B salaries](https://www.foundrole.com/h1b-salaries?utm_source=ai_markdown) - [Sectors and industries](https://www.foundrole.com/sectors?utm_source=ai_markdown) - [Jobs by career field](https://www.foundrole.com/careers?utm_source=ai_markdown) - [Latest jobs](https://www.foundrole.com/jobs/latest?utm_source=ai_markdown)