--- title: Demand Generation Specialist at Lansweeper description: Lansweeper is hiring for the Demand Generation Specialist role in Brussels, Brussels Capital. See the full description and apply. type: job url: https://www.foundrole.com/jobs/demand-generation-specialist-at-lansweeper-01a14601-19ed-7226-a5df-370d68cf6ac6 date: 2026-11-15T01:26:44Z og_description: Join Lansweeper as Demand Generation Specialist in Brussels, Brussels Capital. Pays €60K–€90K per year. Full-time, hybrid role. og_image: https://www.foundrole.com/og/hgw8bf.png breadcrumbs: - label: Home url: https://www.foundrole.com/ - label: Search url: https://www.foundrole.com/jobs --- | | | |---|---| | **Company** | Lansweeper | | **Location** | Brussels, Belgium (Hybrid) | | **Salary** | €57.8K/yr - €86.8K/yr | | **Type** | Full Time | | **Posted** | Oct 15, 2026 | ## Is this job real? **Ghost job check:** A · Low risk. Probably a real opening. ## Visa sponsorship - **H-1B:** No H-1B sponsorship on record for Lansweeper. - **E-Verify:** No E-Verify enrollment on record for Lansweeper. ## Pay for similar jobs Most similar jobs pay €65,000 – €97,000 a year (median €72,000). ## Description **Senior Manager, Demand Generation** *(Hybrid 3 days in office in Ghent)* As a **Demand Generation Specialist**, you will own and scale Lansweeper’s **pipeline generation engine for the global market**, driving measurable impact across enterprise and mid-market segments. This is a high-impact **individual contributor leadership role** focused on building integrated demand generation and ABM programs that generate qualified pipeline, accelerate opportunity velocity, and support revenue growth. In the near term, the focus is on strengthening pipeline contribution, increasing campaign performance visibility, and deepening alignment with Sales (ITO audience). Longer term, the goal is to mature Lansweeper’s **data-driven, account-based demand generation strategy** in the cybersecurity and IT asset intelligence space. **Challenge** The main challenges you’ll face are: - Scaling predictable, high-quality **B2B SaaS pipeline generation** in a competitive cybersecurity market - Strengthening **Account-Based Marketing (ABM)** execution across priority verticals - Driving measurable ROI and clear pipeline attribution across multiple channels **Key Responsibilities** - Own the end-to-end **Demand Generation strategy**, including paid media, SEO/SEM, email marketing, webinars, content syndication, events, and direct mail - Build and execute integrated, multi-touch **B2B demand generation campaigns** that generate net-new pipeline and accelerate active opportunities - Lead and optimize **Account-Based Marketing (ABM)** programs using platforms such as Nrich; align closely with Sales on target account strategy - Set and deliver against quarterly **pipeline sourced and pipeline influenced targets** in partnership with Sales leadership - Track, analyze, and optimize performance using **Salesforce, Pardot, Power BI, and ABM analytics**, driving continuous A/B testing and ROI improvement **Key Requirements** **Hard Skills** - 7+ years of experience in **B2B Demand Generation** within SaaS (cybersecurity, IT, or enterprise software preferred) - Proven track record of building and scaling **pipeline generation programs** that drive measurable revenue impact - Strong expertise in **Account-Based Marketing (ABM)** strategy and execution (experience with Nrich, 6sense, or Demandbase preferred) - Hands-on experience with **Salesforce CRM and Pardot (marketing automation)** - Strong analytical skills with experience building dashboards, interpreting attribution models, and forecasting pipeline **Soft Skills** - Strategic thinker with a **builder’s mindset** - Strong cross-functional collaborator with the ability to influence Sales and RevOps - Highly organized, deadline-driven, and comfortable managing multiple campaigns simultaneously **AI Specific Skills** Lansweeper is an AI-native company. In this role, you’ll be expected to actively leverage AI-powered tools and automation to increase work efficiency, enhance campaign personalization, and support data-driven decision-making across the customer lifecycle. **Team Info** You’ll join the **Global Demand Generation team**, working closely with Sales (ITO audience), Product Marketing, RevOps, Marketing Operations, Creative, and the Center of Excellence (CoE). This role reports directly to the **Director of Global Demand Generation** and operates as a senior individual contributor within the marketing organization. **Our Offer** - **Salary:**  €57,838 – €86,757 gross (EUR, Belgium, based on full-time employment) **Belgium**  * Meal vouchers (€10/day), ecocheques (€250/year), vacation payout in June, and a 13th month in December. * Time off — 20 days holiday + 12 ADV days + 12 public holidays. * Health & protection — Full hospitalization and outpatient insurance, life insurance, disability coverage, and mental health support. * Pension — Employer-paid pension plan included. * Work setup — Hybrid working with full telework equipment and a monthly home working allowance. * Extra — Flexible Income Plan to shape part of your package once a year. Company car or mobility budget included from a certain level. **About Lansweeper** Lansweeper is the AI Cyber Asset Intelligence platform helping IT and Security teams gain full visibility, reduce cyber risk, and scale automation with confidence. In today's complex IT, OT, cloud, and IoT environments, fragmented asset data slows decisions and increases risk. We transform raw asset data into a continuously validated, trusted source of truth — so teams can move faster and act with certainty. **With Lansweeper, organizations can:** **See** – Truly complete visibility across hybrid environments **Know** – Enriched asset intelligence with lifecycle and risk context **Act**– Automate workflows, coordinate remediation, and enforce policy at scale From universal asset discovery to AI-powered intelligence, we provide the shared foundation modern IT Operations, Cybersecurity, and Digital Transformation teams rely on. **Our Culture** **We're built on four core values:** **One Team** – United across boundaries **We Care** – Customers and people at the center **We Grow** – Learning, sharing, improving **We Deliver** – Focusing on what truly matters **AI Usage During Hiring Process** We use AI to support and not replace during the hiring process. HR decisions are made by our talent acquisition team. You can request more info at any time via **Diversity Statement** It is Lansweeper's policy to provide equal employment opportunity to all applicants and employees. Lansweeper disapproves of, and will not tolerate, unlawful discrimination against any applicant or employee because of race, color, national origin or ancestry, gender (including pregnancy, childbirth, or related medical conditions), gender identity, age, religion, disability, family care status, veteran status, marital status, sexual orientation, or any other basis protected by local, state, or federal laws. **Call to Action** Ready to join us? Click **Apply now** or share this role with someone in your network. ***This role is not eligible for visa sponsorship, now or in the future. Candidates must be currently authorized to work in the EU on a full-time, permanent basis without the need for employer sponsorship.*** ## Skills - Return On Investment - Direct Mail Marketing - Sales Pipeline Generation - Salesforce - Cyber Security - Influencing - Language Interpretation - Analytics - Pardot - Content Syndication - Analytical Skills - A/b Testing - Account Management - Business-to-Business (B2b) Sales - Automation - Sales Management - Paid Media - Revenue Operations - Demand Generation - Demandbase - Email Marketing - Organizational Skills - Search Engine Optimization SEO - Software as a Service (SaaS) - 6sense - Forecasting - Account-Based Marketing - Power BI - Marketing Attribution ## Benefits - Mental Health - Life Insurance - Other Retirement and Savings - Transportation ## Related - [Marketing & Growth jobs](https://www.foundrole.com/careers/marketing-and-growth?utm_source=ai_markdown)- [Marketing Programs & Operations jobs](https://www.foundrole.com/careers/marketing-and-growth/marketing-programs-and-operations?utm_source=ai_markdown)- [Marketing Specialist jobs](https://www.foundrole.com/careers/marketing-and-growth/marketing-programs-and-operations/marketing-specialist?utm_source=ai_markdown)- [Browse all companies](https://www.foundrole.com/companies?utm_source=ai_markdown) ## Explore this job market - [Software Products](https://www.foundrole.com/sectors/technology/software-products?utm_source=ai_markdown) — 118920 jobs - [Brussels Capital, Belgium](https://www.foundrole.com/locations/be/brussels-capital?utm_source=ai_markdown) — 2887 jobs - [Brussels, Brussels Capital](https://www.foundrole.com/locations/be/brussels-capital/brussels?utm_source=ai_markdown) — 2537 jobs ## Related pages - [Software Products](https://www.foundrole.com/sectors/technology/software-products?utm_source=ai_markdown) — 118920 jobs - [Brussels Capital, Belgium](https://www.foundrole.com/locations/be/brussels-capital?utm_source=ai_markdown) — 2887 jobs - [Brussels, Brussels Capital](https://www.foundrole.com/locations/be/brussels-capital/brussels?utm_source=ai_markdown) — 2537 jobs ## Browse - [Companies](https://www.foundrole.com/companies?utm_source=ai_markdown) - [Jobs by country](https://www.foundrole.com/locations?utm_source=ai_markdown) - [Jobs in the United States by state and city](https://www.foundrole.com/locations/us?utm_source=ai_markdown) - [H1B sponsors by location](https://www.foundrole.com/h1b-sponsors?utm_source=ai_markdown) - [H1B salaries](https://www.foundrole.com/h1b-salaries?utm_source=ai_markdown) - [Sectors and industries](https://www.foundrole.com/sectors?utm_source=ai_markdown) - [Jobs by career field](https://www.foundrole.com/careers?utm_source=ai_markdown) - [Latest jobs](https://www.foundrole.com/jobs/latest?utm_source=ai_markdown)