---
title: Marriott Bonvoy Brings Game Day Stories to Life With Its 'Where
description: Fans Can Enter for a Chance to Win an Exclusive Experience at the NCAA Men's and
  Women's Final Four. BETHESDA, Md., March 10, 2026 /PRNewswire/ -- Game day
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date: 2026-03-10T14:01:32Z
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**Author:** PrNewswire
**Company:** [Marriott International](https://www.foundrole.com/companies/marriott-international)
**Published:** Mar 10, 2026

_Fans Can Enter for a Chance to Win an Exclusive Experience at the NCAA Men's and Women's Final Four._

BETHESDA, Md., March 10, 2026 /PRNewswire/ -- Game day isn't just about what happens in play, it's the journey, the anticipation, the highs and lows, and the memories made along the way. From pep talks in hotel hallways and postgame recovery to late-night celebrations after big wins, these moments shape the stories that athletes, coaches, families, and fans carry with them for their lifetimes. To honor the moments that define the journey,&nbsp;[Marriott Bonvoy®](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4637153-1&h=3015352396&u=https%3A%2F%2Fwww.marriott.com%2Fdefault.mi&a=Marriott+Bonvoy%C2%AE)&nbsp;is launching its "[Where Gameday Checks In](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4637153-1&h=308849832&u=http%3A%2F%2Fwww.marriottbonvoy.com%2Fgameday&a=Where+Gameday+Checks+In)" campaign along with an exclusive&nbsp;_Live From the Bracket_&nbsp;podcast series and an NCAA®&nbsp;Women's Final Four®&nbsp;1-Point Drop.

[![Marriott Bonvoy partners with Ilona Maher and Sam Coffey for new ‘Where Gameday Checks In’ Campaign](https://mma.prnewswire.com/media/2929733/MARRIOTT_INTERNATIONAL_INC__Game_Day.jpg "Marriott Bonvoy partners with Ilona Maher and Sam Coffey for new ‘Where Gameday Checks In’ Campaign") ](https://mma.prnewswire.com/media/2929733/MARRIOTT_INTERNATIONAL_INC__Game_Day.html)

To celebrate the moments that make sports travel unforgettable, Marriott Bonvoy is teaming up with the&nbsp;[_Show Me Something_&nbsp;podcast](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4637153-1&h=4148603148&u=https%3A%2F%2Fwww.youtube.com%2F%40ShowMe_Pod&a=Show+Me+Something%C2%A0podcast), hosted by professional basketball player Sophie Cunningham and reality TV star and sports journalist West Wilson, to launch&nbsp;_Live From the Bracket_&nbsp;throughout&nbsp;[March Madness®](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4637153-1&h=1160237235&u=https%3A%2F%2Fwww.ncaa.com%2Fmarch-madness-live%2Fwatch&a=March+Madness%C2%AE). Debuting on March 24, the limited series will explore sport travel's lasting impact through the stories of athletes of all ages, fans, and families.

Available on YouTube, Instagram, X, Facebook, Apple, Spotify, and more, each of the four episodes will feature conversations about the culture of college hoops and life on the road, unpacking the rituals and memories that stay with you long after the final buzzer. For the premiere, Cunningham and Wilson will kick things off at the&nbsp;[JW Marriott Indianapolis'](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4637153-1&h=3438896631&u=https%3A%2F%2Fwww.marriott.com%2Fen-us%2Fhotels%2Findjw-jw-marriott-indianapolis%2Foverview%2F&a=JW+Marriott+Indianapolis%27)&nbsp;signature bracket installation as teams are ceremonially advanced in real time, bringing fans directly into the excitement and momentum of March Madness. The duo will return to the iconic bracket display during Men's Final Four®&nbsp;weekend in Indianapolis, closing out the series in front of one of college basketball's most recognizable backdrops.

Marriott Bonvoy is also giving fans a chance to create their own unforgettable memories.&nbsp;[Marriott Bonvoy Moments™](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4637153-1&h=1391423935&u=https%3A%2F%2Fmoments.marriottbonvoy.com%2Fen-us&a=Marriott+Bonvoy+Moments%E2%84%A2)&nbsp;will launch a&nbsp;[Women's Final Four 1-Point Drop](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4637153-1&h=3943704630&u=https%3A%2F%2Fmoments.marriottbonvoy.com%2Fen-us%2Fone-point-drops%2Funited-states&a=Women%27s+Final+Four+1-Point+Drop)&nbsp;on March 16. Marriott Bonvoy members will have a chance to redeem just one Marriott Bonvoy point, earned through travel or everyday activities like credit card purchases, rideshares, and dining, for once in a lifetime experiences. The 1-Point Drop Moment includes a four-night stay at the&nbsp;[Sheraton Phoenix Downtown](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4637153-1&h=2115142684&u=https%3A%2F%2Fwww.marriott.com%2Fen-us%2Fhotels%2Fphxgp-sheraton-phoenix-downtown%2Foverview%2F&a=Sheraton+Phoenix+Downtown), Women's Final Four suite tickets, and VIP seats at a live taping of a&nbsp;_Live From the Bracket_&nbsp;episode in Phoenix. Starting March 20, fans can also enter a sweepstakes for a chance to win[[1]](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4637153-1&h=1343527990&u=https%3A%2F%2Fmgs-authoring.marriott.com%2Fnewscenter%2Fnews%2F2026%2F03%2F10%2Fmarriott-bonvoy-brings-game-day-stories-to-life-with-its-where-gameday-checks-in-campaign-exclusive-live-from-the-bracket-podcast-series-and-ncaa-womens-final-four-1-point-drop%23ftnt1&a=%5B1%5D)&nbsp;tickets to the Men's Final Four in 2026, or tickets to the Women's Final Four and Men's Final Four in 2027 by commenting on&nbsp;_Live From the Bracket_&nbsp;posts on&nbsp;_Show Me Something's_&nbsp;[Instagram](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4637153-1&h=3426337984&u=https%3A%2F%2Fwww.instagram.com%2Fshowme_pod%2F&a=Instagram).

"Our new 'Where Gameday Checks In' campaign is rooted in a simple truth: the moments that happen around the game are often the ones that stay with us," said&nbsp;**Mandy Gill, Managing Vice President, Brands, Marketing and Digital, U.S. and Canada, Marriott International**. "Both sports and travel have an impact on shaping who we become, and Marriott Bonvoy elevates the experience of being there by bringing these moments to life across more than 30 hotel brands. As a lifelong travel partner, Marriott Bonvoy helps athletes, families, and fans turn every sports trip into a meaningful memory. Our new commercial, "Live From the Bracket," and the Women's Final Four 1-Point Drop are only the beginning of the stories we will continue to share across sports and seasons."

Marriott Bonvoy's new "Where Gameday Checks In"&nbsp;[campaign](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4637153-1&h=4178932367&u=https%3A%2F%2Fwww.youtube.com%2Fplaylist%3Flist%3DPLu_CKZK3SEq8X_DMUoFSTmIwjZ78G2_Qt&a=campaign)&nbsp;brings to life a series of linear spots that capture the moments before the buzzer, beyond the field, and long after the final whistle. Set across a variety of Marriott Bonvoy properties, the stories follow athletes, teams[[2]](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4637153-1&h=518498438&u=https%3A%2F%2Fmgs-authoring.marriott.com%2Fnewscenter%2Fnews%2F2026%2F03%2F10%2Fmarriott-bonvoy-brings-game-day-stories-to-life-with-its-where-gameday-checks-in-campaign-exclusive-live-from-the-bracket-podcast-series-and-ncaa-womens-final-four-1-point-drop%23ftnt2&a=%5B2%5D), and fans as they prepare, celebrate, and connect through the shared rituals of sports travel. Complementing the commercials, Marriott Bonvoy will launch a social series,&nbsp;_Hotel Highlights_, giving fans a closer look at the stories, behind-the-scenes moments, and iconic athletes featured throughout the campaign.

The campaign spotlights Marriott Bonvoy as the official hotel partner of the&nbsp;[NCAA](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4637153-1&h=2824773893&u=https%3A%2F%2Fwww.marriott.com%2Fen-us%2Floyalty%2Fpartners%2Fmarriott-bonvoy-ncaa&a=NCAA)&nbsp;and the&nbsp;[U.S. Soccer Federation](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4637153-1&h=2859404698&u=https%3A%2F%2Fwww.marriott.com%2Fen-us%2Floyalty%2Fbonvoy-partners%2Fmarriott-bonvoy-us-soccer.mi&a=U.S.+Soccer+Federation),[[3]](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4637153-1&h=615955222&u=https%3A%2F%2Fmgs-authoring.marriott.com%2Fnewscenter%2Fnews%2F2026%2F03%2F10%2Fmarriott-bonvoy-brings-game-day-stories-to-life-with-its-where-gameday-checks-in-campaign-exclusive-live-from-the-bracket-podcast-series-and-ncaa-womens-final-four-1-point-drop%23ftnt3&a=%5B3%5D)&nbsp;celebrating the special memories that are made around game day. Developed with Wieden+Kennedy New York and directed by award-winning filmmakers Jonathan Dayton and Valerie Faris, directors of the film&nbsp;_Little Miss Sunshine_, the linear spots bring game-day energy to life. Legendary UConn women's basketball coach Geno Auriemma delivers a pre-game pep talk to guard Azzi Fudd and the Huskies over free breakfast at&nbsp;[Fairfield by Marriott Inn & Suites South Kingstown Newport Area](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4637153-1&h=233045640&u=https%3A%2F%2Fwww.marriott.com%2Fen-us%2Fhotels%2Fpvdfk-fairfield-inn-and-suites-south-kingstown-newport-area%2Foverview%2F&a=Fairfield+by+Marriott+Inn+%26+Suites+South+Kingstown+Newport+Area). Rugby powerhouse Ilona Maher cheers on U.S. Women's National Soccer Team player Sam Coffey as she hones her dribbling skills poolside at&nbsp;[SpringHill Suites by Marriott Los Angeles Downey](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4637153-1&h=1962405623&u=https%3A%2F%2Fwww.marriott.com%2Fen-us%2Fhotels%2Flaxsd-springhill-suites-los-angeles-downey%2Foverview%2F&a=SpringHill+Suites+by+Marriott+Los+Angeles+Downey), along with three University of Texas football players getting game-ready in a guest room. At&nbsp;[Courtyard by Marriott Anaheim](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4637153-1&h=2185806472&u=https%3A%2F%2Fwww.marriott.com%2Fen-us%2Fhotels%2Flaxad-courtyard-anaheim-resort-convention-center%2Foverview%2F&a=Courtyard+by+Marriott+Anaheim), the University of Oregon Duck gets hyped in his room, while at&nbsp;[TownePlace Suites by Marriott Murfreesboro](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4637153-1&h=1521401787&u=https%3A%2F%2Fwww.marriott.com%2Fen-us%2Fhotels%2Fbnamt-towneplace-suites-murfreesboro%2Foverview%2F&a=TownePlace+Suites+by+Marriott+Murfreesboro), college football analyst Kirk Herbstreit and his dog Peter gear up for the day.

The cross-channel campaign launched on March 1, in-stadium during the SheBelieves Cup, followed by a social and digital rollout on Meta, TikTok, and other platforms beginning March 10. The :30 and :15 linear spots will air during NCAA March Madness and U.S. Soccer friendlies throughout the year.

For more information on&nbsp;_Live From the Bracket_, follow Marriott Bonvoy and&nbsp;_Show Me Something_&nbsp;on social, check out the&nbsp;[1-Point Drop](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4637153-1&h=1613793605&u=https%3A%2F%2Fmoments.marriottbonvoy.com%2Fen-us%2Fone-point-drops%2Funited-states&a=1-Point+Drop), and visit&nbsp;[moments.marriottbonvoy.com](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4637153-1&h=1201175640&u=http%3A%2F%2Fmoments.marriottbonvoy.com%2F&a=moments.marriottbonvoy.com)&nbsp;for additional unforgettable experiences throughout the tournament.

| 

[1]&nbsp;No purchase necessary. Must be a Marriott Bonvoy member to claim prize. 18+ in 50 U.S./D.C. Ends 4/15/26.&nbsp;[Rules apply](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4637153-1&h=3161836021&u=http%3A%2F%2Fwww.rules.dja.com%2Flivefromthebracket&a=Rules+apply).

 |
| 

[2]_&nbsp;Marriott Bonvoy partnered with Learfield, a diversified and influential media and technology company powering college athletics, to help bring its NCAA school partnerships in the "Where Gameday Checks In" campaign to life with UConn, the University of Oregon, and the University of Texas._

 |
| 

[3]_&nbsp;Marriott Bonvoy is the official hotel partner of the U.S. Soccer Federation. The partnership builds on a shared commitment to provide unique experiences to sports fans, athletes, and their families by creating unforgettable experiences around a variety of U.S. Soccer events._

 |

**ABOUT MARRIOTT BONVOY**  
Marriott Bonvoy®, Marriott International's award-winning travel platform, connects travelers to the people, places, and passions they love through an extraordinary collection of hotels and experiences worldwide. The platform features over 30 hotel brands and 10,000 destinations, including the largest collection of luxury offerings, distinctive boutique properties, premium home rentals, and more, providing renowned hospitality across the globe. With unrivaled access to the best in entertainment, culinary, sports, outdoor adventure, arts, culture, and more, Marriott Bonvoy offers transformative travel experiences that leave a lasting impression.

Marriott Bonvoy membership is free and unlocks unique benefits including the ability to earn points through travel and everyday activities, like purchases with co-branded credit cards. Members can redeem their points for free stays, experiences and more. Visit [marriottbonvoy.com](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4637153-1&h=2759982624&u=https%3A%2F%2Fwww.marriottbonvoy.com%2F&a=marriottbonvoy.com)[&nbsp;](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4637153-1&h=3596815538&u=https%3A%2F%2Fwww.marriottbonvoy.com%2F&a=%C2%A0)for more information and download the Marriott Bonvoy app [here](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4637153-1&h=1326117989&u=http%3A%2F%2Fmobile-app.marriott.com%2F&a=here).&nbsp;Travelers can connect with Marriott Bonvoy on [](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4637153-1&h=3721143884&u=https%3A%2F%2Fwww.instagram.com%2Fmarriottbonvoy%2F&a=+)[Instagram](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4637153-1&h=2104076898&u=https%3A%2F%2Fwww.instagram.com%2Fmarriottbonvoy%2F&a=Instagram),&nbsp;[TikTok](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4637153-1&h=2995323046&u=https%3A%2F%2Fwww.tiktok.com%2F%40marriottbonvoy%3Flang%3Den&a=TikTok),&nbsp;[YouTube](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4637153-1&h=468921007&u=https%3A%2F%2Fwww.youtube.com%2Fmarriott&a=YouTube), and [Facebook](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4637153-1&h=2835194198&u=https%3A%2F%2Fwww.facebook.com%2Flogin%2F%3Fnext%3Dhttps%253A%252F%252Fwww.facebook.com%252Fgroups%252Fmarriottbonvoyinsiders%252F&a=Facebook)[.](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4637153-1&h=3476354802&u=https%3A%2F%2Fwww.facebook.com%2Flogin%2F%3Fnext%3Dhttps%253A%252F%252Fwww.facebook.com%252Fgroups%252Fmarriottbonvoyinsiders%252F&a=.)&nbsp;

**ABOUT SHOW ME SOMETHING**  
_Show Me Something_&nbsp;brings together WNBA star Sophie Cunningham and her high school bestie-turned reality stud, West Wilson. The "Show Me" state natives link up once a week to share stories and laughs from their respective worlds. From Sophie's insider access to the Fever locker room, to West's wild tales from Bravo's Summer House, plus candid convos with their wide network across sports and entertainment, "Show Me Something" is your can't-miss digital happy hour.

&nbsp;

[![West Wilson and Sophie Cunningham host Marriott Bonvoy’s new 'Live From The Bracket' Podcast](https://mma.prnewswire.com/media/2929734/MARRIOTT_INTERNATIONAL_INC__West_Wilson_and_Sophie_Cunningham.jpg "West Wilson and Sophie Cunningham host Marriott Bonvoy’s new 'Live From The Bracket' Podcast") ](https://mma.prnewswire.com/media/2929734/MARRIOTT_INTERNATIONAL_INC__West_Wilson_and_Sophie_Cunningham.html)

[![Marriott International, Inc. logo (PRNewsfoto/Marriott International, Inc.)](https://mma.prnewswire.com/media/411014/Marriott_International_Logo.jpg "Marriott International, Inc. logo (PRNewsfoto/Marriott International, Inc.)") ](https://mma.prnewswire.com/media/411014/Marriott_International_Logo.html)

![Cision](https://edge.prnewswire.com/c/img/favicon.png?sn=PH05967&sd=2026-03-10 "Cision") View original content to download multimedia:[https://www.prnewswire.com/news-releases/marriott-bonvoy-brings-game-day-stories-to-life-with-its-where-gameday-checks-in-campaign-exclusive-live-from-the-bracket-podcast-series-and-ncaa-womens-final-four-1-point-drop-302709308.html](https://www.prnewswire.com/news-releases/marriott-bonvoy-brings-game-day-stories-to-life-with-its-where-gameday-checks-in-campaign-exclusive-live-from-the-bracket-podcast-series-and-ncaa-womens-final-four-1-point-drop-302709308.html)

SOURCE Marriott International, Inc.

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