
Protecting Dreams For Nearly a Century
American Family Insurance has been a trusted name in the insurance industry for over 90 years, built on a foundation of integrity, fairness, and customer-first values. As a privately held company headquartered in Madison, Wisconsin, American Family Insurance serves customers across the nation with industry-leading service, exceptional claims experiences, and innovative products designed to build lasting relationships.
Our Mission: Inspire, Protect and Restore Dreams
With a revenue range of $5-10 billion and a workforce of over 10,000 employees, American Family Insurance combines the strength of a national leader with the personal touch of a family-oriented organization. We know our customers like family, and that philosophy extends to how we treat our team members and conduct business every day.
Culture Built on Integrity and Excellence
Our commitment to the highest ethical standards isn't just policy-it's embedded in our culture. Every team member, from management to frontline staff, exemplifies character and good judgment in their work. We believe that treating people fairly, helping them when they need it most, and making it easy to work with us are the cornerstones of our success.
Nationwide Presence, Local Impact
With offices spanning from the Pacific Northwest to the Midwest and beyond-including locations in Washington, Colorado, Minnesota, Missouri, Illinois, and Wisconsin-American Family Insurance maintains a strong regional presence while operating as a unified national organization. Our diverse team brings together talented professionals dedicated to serving customers in their communities.
Career Growth and Development
Join a forward-looking company where innovation, caring, agility, trustworthiness, transparency, and passion drive everything we do. American Family Insurance offers career opportunities across multiple disciplines, competitive compensation, and an environment where making a difference is part of the job. Whether you're starting your career or looking to advance, we provide the support and resources needed to grow professionally.
Why Choose American Family Insurance?
We're not just an insurance company-we're a mission-driven organization committed to protecting what matters most to our customers. If you're looking to build a meaningful career with a company that values integrity, customer service excellence, and employee development, American Family Insurance is where your talents can flourish.
Mission
Inspire, Protect and Restore Dreams
Frequently Asked Questions

State Farm

Ameritas

CONNECT, powered by American Family Insurance

The Western and Southern Life Insurance Company

Coury Insurance Group

Goosehead Insurance Agency

Patello Insurance Group

New York Life Insurance Company

Senior Life Insurance Company

American Fidelity
